Highlighted by Jeroen Onstenk
From Ads don’t generate clicks. Experiences do. by Outgrow
If you think about it, attracting a customer is not too different from when you want to ask someone out. You don’t shout around saying how awesome you are or use run-of-the-mill pick-up lines! You make that person feel special, go the extra mile to build trust, show that you truly care… then subtly ask for their phone number!
From 17 Small But Powerful Shifts Every Company Should Make In Their Messaging by Nicolas Cole
Start a movement by giving people WHO YOU ARE. People don’t care about what you do. They care about how you do it. They care about how you became the person you are, how you learned what you’ve learned, and how you…