Logo Design from Start to Finish — Creative Process
When it comes to a designer’s process and actual opening up about specific steps in a designer’s workflow I always felt those freelance designers are super-secret about this stuff. When I just started out as a fulltime freelancer I really had to figure out how this really worked in the real world. Made some mistakes, had the learn the hard way, but always pushed to become a better designer and businessman too. …
In this story, I’d like to explain why and how I use a grid-system in each of my logos projects. When I started to design my first logos, I always began with a simple sketch with a pencil or pen. Then scanned or photograph it and traced objects within my Adobe Illustrator. I always thought this was the only way on doing this. But over time, I found out different ways to do this. There might still be ways to do this differently, easier, etc. …
In this first article I’d like to share with you my experiences as a freelance designer and how I use my tools in Social Media, Design Platforms and other ways that helped me in succeeding as a creative individual.
Jeroen van Eerden
Freelance Logo & Identity Specialist. Proud Corgi owner & Coffee lover. Inquiry: info@jeroenvaneerden.nl
