Joanna Rogerson – Medium

Joanna Rogerson

Joanna Rogerson

Chardonnay

Most of us buy wine from a grocery store or a large alcohol retailer. Few amateur wine drinkers regularly seek out the local artisan wine…

Jan 27, 2018

Chardonnay

Jan 27, 2018

Joanna Rogerson

Validating Your Innovation Pipeline through Customer Insights, Ideation & Empathy

In 2012 I launched a digital IoT start-up. Our goal was to improve at home medicating, especially for high risk patients. We did that by…

Jan 12, 2018

Validating Your Innovation Pipeline through Customer Insights, Ideation & Empathy

Jan 12, 2018

Joanna Rogerson

Conversations with Mexican customers and I don’t speak Spanish! (yet)

Tips for great outcome from translated ethnographic interviewing By Joanna Rogerson (project lead) and Santiago Fernández (translator)

Jan 8, 2018

Conversations with Mexican customers and I don’t speak Spanish! (yet)

Jan 8, 2018

Joanna Rogerson

The Next Big Disruption for Food, and Who Will Win

My hypothesis: The next big food disruption will be within our food supply chain, and those that will capitalize most will not be those who…

Jan 5, 2018

The Next Big Disruption for Food, and Who Will Win

Jan 5, 2018

Joanna Rogerson

Big food is ruining my shopping experience

The Experience Economy (a book published in 1999, written by B. Joseph Pine II and James Gilmore) describes an experiential-based world…

Jan 3, 2018

Big food is ruining my shopping experience

Jan 3, 2018

Joanna Rogerson

Exploring Sustainable Business Models in Kenya for AgTech

Ag-tech is now beginning to impact developed nation’s agricultural systems in meaningful ways and catalyzing corporate exploration of…

Oct 27, 2017

Exploring Sustainable Business Models in Kenya for AgTech

Oct 27, 2017

Joanna Rogerson

Joanna Rogerson

Currently interested in the digitization of our global food system || Life science entrepreneur || Innovation advisor

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