Joanna RogersonChardonnayMost of us buy wine from a grocery store or a large alcohol retailer. Few amateur wine drinkers regularly seek out the local artisan wine…Jan 27, 2018Jan 27, 2018
Joanna RogersonValidating Your Innovation Pipeline through Customer Insights, Ideation & EmpathyIn 2012 I launched a digital IoT start-up. Our goal was to improve at home medicating, especially for high risk patients. We did that by…Jan 12, 2018Jan 12, 2018
Joanna RogersonConversations with Mexican customers and I don’t speak Spanish! (yet)Tips for great outcome from translated ethnographic interviewing By Joanna Rogerson (project lead) and Santiago Fernández (translator)Jan 8, 2018Jan 8, 2018
Joanna RogersonThe Next Big Disruption for Food, and Who Will WinMy hypothesis: The next big food disruption will be within our food supply chain, and those that will capitalize most will not be those who…Jan 5, 2018Jan 5, 2018
Joanna RogersonBig food is ruining my shopping experienceThe Experience Economy (a book published in 1999, written by B. Joseph Pine II and James Gilmore) describes an experiential-based world…Jan 3, 2018Jan 3, 2018
Joanna RogersonExploring Sustainable Business Models in Kenya for AgTechAg-tech is now beginning to impact developed nation’s agricultural systems in meaningful ways and catalyzing corporate exploration of…Oct 27, 2017Oct 27, 2017