They weren’t some animation design cranked out for an 8-point story in some team’s sprint. They shot one fucking flower for 285 hours, with over 24,000 shots, just so the first thing you see when you look at your wrist puts a smile on your face, and lights up a part of your brain that you didn’t even know you had.
The Jony Ive Principle
Daniel Rakhamimov
1.3K46

This is one of the reasons why we are capable of discerning far more than we are capable of articulating.

we are feeling the great design, the design of inevitability.

we don’t even know why we design with the same way, same pattern, we just learning things from the people who deeply thinking and create.