Jerry G VachaparambilintefoLOGICPublishers don’t lie: Why advertisers need to measure engagement?Last month, advertisers in India woke-up to the news of TRP manipulation; which involves a popular news channel.Nov 10, 2020Nov 10, 2020
Jerry G VachaparambilintefoLOGICCan Digital Signage help your property?Digital signage isn’t complicated anymore. Creatives are no longer confined to 16:9. Here’s how you can monetize your traffic!Oct 14, 2020Oct 14, 2020
Jerry G VachaparambilintefoLOGICWhat’s so special about tefoLOGIC?Until GDPR, media players with audience measurement relied on privacy-intrusive data captured from smartphones via WiFi Packet sniffing /…Oct 13, 2020Oct 13, 2020