6 Tips for Driving Free Traffic To Your Website With Facebook

Julius E
Julius E
Jul 28, 2017 · 3 min read

Just recently Facebook reached 1.9 Billion users. And if you are using Facebook Pages, your fans have probably liked, shared, or commented on your posts. Now ask yourself, have they seen your actual website yet?

By now most small business owners should be aware that Facebook is an incredibly valuable business tool for establishing your brand, connecting with, and engaging your customers.

These days customers expect you to have a Fanpage for your business. But most businesses are missing out on a huge opportunity of using their Facebook page to drive traffic back to their business center, their website.

But let’s take a look at a few tips to boosting your marketing on Facebook:

  1. Place your website in a prominent position on your Fanpage. Put a custom tab on your page that sends visitors directly to your website.

2. Another powerful option you can use is actually showcasing your site right inside of Facebook which can be extremely powerful.

3. Use you your cover photo as a conversion tool. Most businesses waste this free marketing opportunity. Not only should you put your logo and tag line in this area, you can also use this space to highlight current deals or sales.

And don’t worry if don’t have great graphic design skills you can try a couple free tools like Canva and Pagemodo both have great tools for designing great cover photos, and its FREE!

4.There’s nothing like the power of Facebook content, creating great shareable content for your clients can have a compounding effect. You can share blog posts from your website new offers or sales, that your customers can share with their friends or Colleagues very easily.

5. One thing that any beginning marketer will know is that creating exclusivity. How do you do this in Facebook you may ask?

Well there are native tools that you can use within Facebook like Facebook offers. You can also go with third party tools like Woobox and Pagemodo’s Fan Coupon app are great tools that you can use.

6. Messenger offers, did you know that you can actually create offers that use the Facebook messenger features. This can be a valuable technique because of the immediacy of the tool.

For instance if you have a business that revolves around setting up appointments for your clients like a Chiropractor’s office using this tool to book appointments can be something that your local competition isn’t doing.

One tip to give you a little more information on your efforts is the incredible Insights tool. If you have Admin rights you can see the effectiveness of your marketing there.

So how have you been using your Facebook Fanpage to drive traffic to your business, you have been driving traffic to your business with your Fanpage haven’t you?

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