Jonathan SchulmanThe ONE thing Retailers can Control in 2024 to Increase Profit“Loyalty is dead.”May 30May 30
Jonathan SchulmanSomewhere between that Perfect Sofa and a Sale is Someone Capable of Presenting it in a way that…As anyone who clicked on this article can attest, retail is not for the weak. It is an up-at-dawn, never-ending battle that most of us who…Dec 21, 2023Dec 21, 2023
Jonathan SchulmanNaked and Afraid: A Blow by Blow Accounting of a Korean Body Scrub in Saigon….confessions from the massage tableDec 6, 2023Dec 6, 2023
Jonathan SchulmanMemoirs of a Furniture Rep- The 3 Things Retailers Don’t Do when Reps Come In That Kills BusinessA few weeks back, one of the Amazon boxes that arrived at our doorstep was actually for me. That is to say, it was something I had ordered…Dec 2, 2023Dec 2, 2023
Jonathan SchulmanThe 5 Things You Must Do For Your Retail Salespeople to Dominate, Inspired by a Purple Cow.Sometimes the most current information is from years past. Rereading old words through a different, more mature, lens can process…Nov 15, 2023Nov 15, 2023
Jonathan SchulmanThe High Price of Opinion on the Floor- How Retail Salespeople LoseHave you ever just not felt like waiting on a customer? Maybe it was 8:50 at night and you’re about to close and the door swings open. “Oh…Nov 7, 2023Nov 7, 2023
Jonathan SchulmanThe ONE thing that I missed for years that increased sales in my furniture store.Big surprise, I used to be a furniture retailer. I was one of you. I ad planned, merchandised, managed managers, cycle counted, adjusted…Nov 1, 2023Nov 1, 2023