Jesper ÅströmArtificial Identity — and the future of becoming meWhat happens with our need for other people when we can become whomever we want to be?Mar 15, 2023Mar 15, 2023
Jesper Åström7 Trends I reckon will Impact Growth during 2023With the exception of the inflation rate. The growth opportunities and potential look pretty good for 2023. After 2022 when the world was…Dec 12, 2022Dec 12, 2022
Jesper ÅströmDecentralized wealth — NFTs and the future of my $10 million dollar flatTo read a great post about what NFT’s are — use google translate to read this post by my friend Judith Wolst.Feb 2, 2022Feb 2, 2022
Jesper ÅströmThe 3 Fundamental Differences between Media & MarketingMedia and marketing are two fundamentally different things, yet, we still see people argue with each other as though they were one and the…Apr 20, 2020Apr 20, 2020
Jesper Åström3 Irresistible Concerns that Les Binet & Peter Field’s might be wrongIn my previous post I made a peace offering to the advertisers by acknowledging that they still have a huge role in building brands for…Apr 9, 20201Apr 9, 20201
Jesper ÅströmA Growth Marketer’s Peace offering to the AdvertisersI don’t know about you, but I have read quite a lot of articles lately proclaiming that we are at the end of a bullsh* era, that digital…Apr 1, 2020Apr 1, 2020
Jesper ÅströmFinding the Pulse of your BusinessFor those who are used to traditional marketing, driven by free creative expressions and ideas, data driven marketing doesn’t seem like…Oct 30, 2018Oct 30, 2018
Jesper ÅströmWhen the EU Stole Your Data Property Rights and Blamed it on Cambridge Analytica — GDPR and how to…You currently believe that you own your own data. I believe you are wrong. You don’t actually own your own data and neither GDPR, congress…May 2, 2018May 2, 2018
Jesper ÅströmThe Single Most Important Difference between an Audience and a Target group, and what you should do…I recently posted about how to rethink our definition of tacticians and strategists into pre-thought, thought-thought and post-thought…Nov 13, 2017Nov 13, 2017
Jesper ÅströmWhose context are we talking about, and do we REALLY even care?(This article tries to analyze the issue of perspectives and the hunt for fame and glory, by having a look at the latest “talk bomb”…Feb 19, 20171Feb 19, 20171