José Torre

Firstly I’d argue that if you pay £50 for a juicer your goal is not to use it to squeeze lemons.

If we assume people are buying the Philippe Starck juicer as a decorative piece to signal certain values (see Belk: ‘Possessions as the Extended Self’) and those people are happy with it (as the amazon reviews would suggest) the design serves its purpose and is therefore good design.

To evaluate the Philippe Starck juicer on its utility as a juicer is like evaluating a pair of Jimmy Choo shoes on their utility as footwear.

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