A quick guide to assisting users in the challenging steps from learning about your podcast on the web, to listening to it on their phone.

Someone scanning a QR code on a website and opening their favorite podcast app on the phone.
Someone scanning a QR code on a website and opening their favorite podcast app on the phone.

Most good podcast listening experiences takes place using a podcast app on a mobile phone. So, how do you help website visitors finding your podcast show on their app and getting that good experience?

If you have a website or use web-based promotion for your podcast show, many of your visitors will visit from a laptop or a desktop computer. If you want them to start listening right away or to give them a taste of your show, you can embed a player on the page ready to press play.

But if you want to promote a more lasting connection and have your audience subscribe and carry with them the experience of your show when they leave their desk, you’ll need to assist them in the challenging tasks of opening their phones, finding the podcast app, searching through all available show, finding and opening yours. …


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We offer publishers and editors a way to present thoughtfully crafted reading experiences online, issue by issue.

We are not about adding to a never-ending stream of articles. Or trying to breathe life into a static PDF intended for another medium. We support the publication of coherent issues, documents of time, with collected and connected articles and the overall quality of storytelling we know from print.

Our approach is to leverage the latest digital technology and design potential to deliver a reading experience that can compete with that of print and adds something more.

We understand the meaning of having a personal copy of a document. How it makes you engage with the content in a certain way. We understand the desire of exploring an abundance of content when a new issue of your favorite publication is out. And we understand the need for orientation within the content as a reader. To be able to go back to where you left off. Or to revisit something interesting. It should be easy and straight forward. …


How do we create a great reading experience that preserves and builds upon the best from both worlds of traditional printed publications and digital media?

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It’s now been more than 25 years of building the internet as a new platform for reading and engaging with media and content. Still, it feels that we have a long way to go in terms of competing with traditional print media when it comes to the quality of the reading experience.

So, the question is still open: How do we offer an experience that’s at least as good, and possibly even better?

We’ve got screens in all sizes, blazingly fast content delivery; we can even touch, change and transform the texts and the content while we look at it. Maybe it’s simply time to slow down and have a second look at how texts, images, videos, and ideas are distributed and digested. Maybe it’s time to take a different view of the new technology and see if it actually serves our need, or if there is still some tweaking left to do. …


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It’s time for a change for me. I am starting on my own and as freelancer and consultant.

During the summer and the past few months I’ve realised and rediscovered what I truly enjoy working with and what I’m guided by. The two big promises, that I feel we got with the advent of the digital era: More access to knowledge and better connections between people. I feel there is still a lot to be gained from those promises.

Huge corporations have since become too big, cashing in on every click, swipe and assumed intention, and Nation states are fencing off the free flow of information, ideas and cultural exchange. But there is still plenty of room for new short cuts; to information and between people. …


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How a marketplace platform can serve a long tail of shops for free and make money on just the shops that make money.

Any new digital platform wants user growth. Free can be key in attracting and growing new users to an unknown platform. And for a new user trying a new platform, or for someone who’s in the business of trying to sell something and building a business on their own for the first time, free could mean everything. But how would a platform ever start making money if everything is for free? The answer, in a perfect world, is obvious. Let just the ones who can afford to pay, pay, and keep everything free for the rest. …


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We recently launched Klimanyt, a new digital media outlet. It’s written in Danish (the name means ‘News about the climate‘) and it’s focused on bringing news and perspective for the current debate about climate, nature and our environment.

I’m behind the identity and logo, the product design and the technical implementation in Wordpress for web and Revue for newsletters. It all went pretty fast from idea to publication. So, now that the dust of launch has settled, I thought I’d take a step back and reflect a little on some thoughts that went into the process. …


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Contrary to what most science fiction stories will try to tell you, time travelling is not at thing of the future. It’s here already, and it have been for ages.

Off course time travel is possible. At least if travelling means experiencing something, and not necessarily interacting with it or in other ways changing it.

You can go back in time reading an old post-card, seeing a video or hearing an old recording. Or even just in your mind, thinking about some scene or situation in the past, and by the way of your memory revitalising and exploring it again.

With external tools you can even revisit and explore events and scenes, that you’ve never participated in yourself. Storytelling, re-enactments, documentaries and VR experiences are all vessels for your travels in time. And with an increasing number of recordings being made in the world and ever new ways of recording, our ability to get richer and even more immersive experiences of going back in time just keeps expanding. …


Media publishers still struggle finding a viable economical model for survival and continuous production. My suggestion is a model based on popularity of the content.

25 years after the birth of the Internet, now the main platform and technology for media consumption, media publishers like newspapers, music services and cinema are still struggling to find viable economical models for survival and continuous production. Many things have been tried, and many models have failed. Bridging the gap to the future still seems like a huge challenge.

As I see it, part of the challenge lies in the binary way of thinking content as either free or paid. …


Two major projects are set to add colours and expressions to our cities on a major scale soon.

I’ve been running the Drone Graffiti blog the past three and half years documenting occurrences of graffiti made with drones. And with the recent development I though it was a good idea to do a status post on the phenomenon.

Even though the concept has caught on in wider and wider circles since I initially started the blog in 2013, the idea of combining the old school culture of graffiti with the new technology of consumer drones still seems novel and fresh to many. …


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I recently curated an exhibition of the most promising and interesting drone graffiti projects from the Drone Graffiti blog from the period 2013–2016. Here is an article I wrote at the time, summing up my thoughts on this new way of creative expression and it’s progress so far. You can see the exhibited video below.

Drone graffiti 2013–2016

Some would argue that graffiti is the oldest form of communication in human history. The urge to make a mark of existence and communicate it across time is deeply rooted in us: “I was here, I felt this”. …

About

Jesper Vestergaard

UX driven product designer with 20 years experience in editorial design and digital publications. Let’s work together! https://storieswithoutendings.com

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