How I Googled my way to founding a startup

In the past 6 months I’ve gone from being a PhD Student to Founder of the tech startup Coworkally, which is a virtual cowork community to help people who work from home increase accountability and productivity.

And when it comes to the tech startup bit, I have no idea what I’m doing. I’m what’s called a “non-technical founder” — someone who has a good understanding of a problem and solution, but no design or development skills to actually build the thing.

Years of research in organisational behaviour and the future of work, and a deep understanding of the problems faced by people who work from home are great, but is that going to get your app built?? No.

Fortunately, I’m working with Blue Chilli, who are experts in supporting non-technical founders with the tools, resources and guidance to turn that understanding of a problem into a product, all backed by a rigorous validation process.

Blue Chilli has been awesome in providing a structured framework to step through the design and development phases, but there’s still been some pretty gaping holes in my knowledge along the way. It’s those dumb questions you don’t want to see the light of day, or waste smart people’s precious time by asking about things you could learn on the internet.

Thank goodness for our trusty sidekick Google.

One interesting feature of Google is its ability to store search history. As I approach the six-month mark since first pitching my idea to Blue Chilli, I took a look back in time to see just how dumb my questions have been. And the results are in:

· bootstrap entrepreneur definition

· 7 day startup website tools

· How do I create a landing page, splash page, or “entry” page …

· business name generator

· innovation funding au

· Top five government grants for startups — StartupSmart

· What is SaaS

· gaddie pitch

· monica bradley startup ecosystem

· what is a startup ecosystem

· how much does it cost to build an app

· accounting software for small business

· How do I set up a second Instagram account?

· startup investment au

· incubator brisbane

· what is a tech accelerator

· percentage of startups that fail

· Sebastien Eckersley-Maslin — BlueChilli CEO

· example of a pitch presentation

· How to Pitch Your Startup Idea

· blue chilli bootcamp

· what is UX

· advance queensland

· angel hack

· signup landing page

· what does b2b mean?

· startup legals australia

· how to value a startup

· how much equity should my accelerator get?

· what is a convertible note?

· The Pros and Cons of Startup Accelerators

· what is a typical pre-seed investment?

· What is the difference between a pre-seed and seed round?

· do i need a trust to start a company?

· accounting for startups au

· how to learn basic code brisbane

· how to negotiate a startup valuation

· What is a company constitution?


Looking at this list now, some of these really make me laugh (What does b2b mean? lol), others make me cringe (What does SaaS mean? 🤦‍), and some make me realise just how much I’ve learned. All of them make me really grateful for Google.

As a non-technical founder without an MBA or code wizard skills, Google has helped get things rolling by answering the “how to” and the “what does” questions.

But knowing the answers only gets you so far.

Sure, I can Google how to do something, but knowing why to act on and implement that something is another thing all together. And that’s where the accelerator framework and mentoring from Blue Chilli has been critical. It’s helped me analyse and apply the answers to move beyond just starting, to business development and growth.

The stats on startup failure are never far from mind, but I believe in what Coworkally can do for the future of work, and know that our best chance of success comes from the support and expertise provided through Blue Chilli’s portfolio and program. As for the rest? Google on!

What’s in your #startuplife Google search history?

Want to know more about Coworkally? Check out the website and signup for an invitation to our beta trial!