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To create or consume? — The choice is yours.

In the world. You can be either a consumer or a creator. It’s important to acknowledge this distinction. When you buy groceries from the supermarket or a ticket to a concert, you are a consumer. This is a very simple example. When you are at work and you are producing a piece of work for your manager or you are selling a product to a customer, you are creating. Creating value vs consuming value.

The reason I talk about this and what fascinates me about this concept is that it extends beyond the physical material things (the examples I used above). This is even truer in 2018. Especially now, with the relentless, onslaught of new forms of communication (social media platforms) and emerging technology (AI, IOT etc). Ever find yourself mindlessly scrolling through your Facebook feed? Perhaps you find yourself in a content rabbit hole in Instagram going, how the fuck did I get here? 9 episodes into a Netflix binge and it’s 3 am. Feels familiar? …

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Want to learn how to code?

There’s a free course on LinkedIn for that.

Want to learn how to throw a boomerang?

You might be able to learn from this YouTube Video.

Want to learn how to make a Caveman steak?

Simple — watch this! (mmm delicious!)

The Caveman steak (yummmm)

Want to learn how to write a macro in MS Excel?

There’s a million videos to help.

Can’t be bothered cooking on the way home?

No dramas, click on Uber Eats or Deliveroo.

Having trouble communicating and managing projects at work?

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Josh Sizemore is proof that no industry is too big to disrupt. It’s all about the way you look at the problem you’re trying to solve. After establishing a high profile career as a brand executive in leading Fast Moving Consumer Goods (FMCG) companies in the US, Josh was on the way to becoming a CEO, before he had his “aha” moment. I was lucky enough to catch up with Josh, where he shared his journey with me and why he believes Unify Water will one day become a household brand name.

Josh founded Unify Water on the premise that consumers are being misinformed: Misinformed about the quality of the bottled water they are drinking. “Many brands filter or purify tap water and mark it as a superior product.” The global bottled water market is surging at the moment and is expected to reach USD $279.65 billion by 2020 [1]. Additionally, the top premium water brands in the US bottled water market are imported from outside of the US. With his entrepreneurial instinct, Josh sensed an opportunity to take action, but he was still missing the most important element, where would the water be sourced? …

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It’s become clear that every industry around us, has and will, continue to be disrupted by innovative solutions, underpinned by technology. Some industries have been quicker to adopt to technology and have become “disruptors” in their own right, continuously innovating against the status quo, providing customers with superior experiences. Other more traditional industries have been slower to jump on this bandwagon.

For many years the logistics industry has been a part of the latter, considered somewhat of a laggard. But with the emergence of tech giants Amazon, Uber and Tesla tackling global logistics problems and winning, consumer’s expectations have never been higher. Software companies have sensed this opportunity and are diving right in to help businesses digitise and enhance their consumer facing logistics functions and ultimately own the customer experience. One business leading this paradigm shift globally is Bringg ( Founded in 2013, Bringg has developed a world leading platform for managing on-demand and last-mile logistics deliveries. Their platform currently gives enterprise grade and third party logistics businesses in over 80 countries the tools needed to achieve on-demand efficiency, and their customers the “Uber-like” delivery experience now expected in the digital age. …

What do hermit crabs, a real estate company and marine biologists have to do with innovation!? These were some of the interesting things discussed in an insightful interview with James Bidwell, CEO of global innovation discovery engine Springwise.

With innovation being one of the hottest buzzwords in boardrooms around the globe at the moment, I sat down with James to find out more about how organisations can continue to innovate in the rapidly changing world around us.

Springwise is a global innovation discovery engine. Founded in 2002 and powered by a network of over 20,000 Springspotters in over 190 countries, Springwise curates and publishes the most exciting global innovations every day. …

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The rise of digitisation

Despite Kodak inventing the digital camera, it filed for bankruptcy protection in January 2012! It simply wasn’t agile enough to shift it’s business model to digital quickly enough.

Over the past few years the rise of digitisation has claimed many companies P&L’s, pushing some out of business, forcing others to rapidly rethink their models and fundamentally changed the discourse of business forever. Consider the challenge Uber has thrown down to the taxi industry, or the seismic shift occurring for traditional Australian retailers from the likes of The Iconic, Kogan and Appliances Online.

A digital supply chain

A classic challenge for businesses that are not 100% digital is traditional supply chains with many transaction points and layers of cost have been exploited by their own complexity. What we are undoubtedly seeing is a rapid movement towards the digital supply chain or what is also known as digital supply networks. A place where communication is streamlined and linkages are seamless, supported by a customer centric supply network. So what does this mean moving forward? If what I’ve just explained makes no sense, don’t leave your house or office, and go try buy something from The Iconic . If you are in Sydney, Melbourne or Brisbane, you might receive it that day ….worst case the next. Consumer behavior is slowly being impacted by digital businesses where seamless supply chain makes buying and life easier in many ways. …


Jesse Wilson

Passionate about Digital Innovation, Customer Experience, Technology and Brand Engineering. I like asking “why.”

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