Jesse GInternet marketing: some insightsOver the past few weeks I’ve been preparing blogs for a University internet marketing class. The class is a mix of last-year communications…Sep 21, 2018Sep 21, 2018
Jesse GEveryone loves big D(data)A few years ago I was working on an international capacity building project for an Australian Government Agency. My General Manager was…Sep 18, 20181Sep 18, 20181
Jesse GSetting up an online business? Here’s some social media strategy tipsSo you’re looking to set up an online sporting goods retailer. Don’t make the same mistakes as Dstore.com.au or cellbikes.com.au…Sep 18, 20181Sep 18, 20181
Jesse GInsights into how SBS’ Insight engages its viewers onlineCustomer relationship management (CRM) is a marketing term referring to how a business manages their relationship with, and understanding…Sep 15, 2018Sep 15, 2018
Jesse GThe internet: transforming marketing as we know itThe internet has had a profound impact on the way business transactions occur. The way goods and services are consumed by end users has…Sep 15, 20181Sep 15, 20181
Jesse GPredicting the future and embedding a strategic vision: fundamental requirements for today’s…There’s a memorable anecdote in Pamela Williams’ Killing Fairfax. As the story goes, the Fairfax Board of Directors were being briefed on…Sep 9, 20181Sep 9, 20181
Jesse GSkyscanner: making it easier to spend money somewhere elseRemember booking a flight or holiday 20 years ago? I don’t- I was in school. But things have changed dramatically. Once-upon-a-time, a…Sep 9, 2018Sep 9, 2018
Jesse GDominos cooking success with a focus on improving online customer experienceWhether paying a bill, purchasing clothing or booking travel─ a website’s design and its linkages to payment gateways and the actual…Sep 2, 2018Sep 2, 2018
Jesse GVelocity frequent flyer scheme ticks all the internet marketing boxesAccording to renowned marketing guru Phillip Kotler, marketing is about “satisfying needs and wants through an exchange process.”Aug 24, 2018Aug 24, 2018
Jesse GAirtasker highlights how the internet is changing the business world as we know itFirms continue to increase their online advertising spend as print media slides into irrelevance. Whatever their product or service, it is…Aug 23, 2018Aug 23, 2018