Let’s remember that women make 85% of all consumer buying decisions, so they actually control the economy in a major way. And many well-respected studies in recent years show that women founders outperform male founders across all industries.
And even the products and services that target only women make up multiple billion dollar industries (fashion, beauty, groceries, home care products and appliances, etc….), etc…. That alone should provide proof to investors that women founders are in a better position to create companies of sustainable and long-term value across all sectors.
Some examples:
Rent The Runway
The Honest Company
Spanx
Stella & Dot
Goldieblox
Tory Burch (worth over $3.5B) https://www.bloomberg.com/news/videos/b/ddbcefdf-afd8-4188-85dc-2d2958952cfd
Kate Spade (acquired by Coach for $2.4B) (https://www.bloomberg.com/news/articles/2017-05-08/coach-says-it-agreed-to-buy-kate-spade-for-2-4-billion)
Lens Technology (makes glass covers for mobile phones and tables for customers like Apple and Samsung, brings in $2.2 billion in sales).
