Let’s remember that women make 85% of all consumer buying decisions, so they actually control the economy in a major way. And many well-respected studies in recent years show that women founders outperform male founders across all industries.

And even the products and services that target only women make up multiple billion dollar industries (fashion, beauty, groceries, home care products and appliances, etc….), etc…. That alone should provide proof to investors that women founders are in a better position to create companies of sustainable and long-term value across all sectors.

Some examples:

Rent The Runway

The Honest Company

Spanx

Stella & Dot

Goldieblox

Tory Burch (worth over $3.5B) https://www.bloomberg.com/news/videos/b/ddbcefdf-afd8-4188-85dc-2d2958952cfd

Kate Spade (acquired by Coach for $2.4B) (https://www.bloomberg.com/news/articles/2017-05-08/coach-says-it-agreed-to-buy-kate-spade-for-2-4-billion)

Lens Technology (makes glass covers for mobile phones and tables for customers like Apple and Samsung, brings in $2.2 billion in sales).

    Jessica Eaves Mathews

    Written by

    Biz strategist & entrepreneur, trademark & biz lawyer, devoted mom, best-selling author, speaker, supporter & fan of anyone who dreams of launching a business!