Sr. Design Lead at Shopify
“The last best experience that you have anywhere suddenly becomes the minimum expectation for the experience you want everywhere.” — Matt Candy, IBM
It’s not open season; not everyone participates or gets a say. Instead, the federated group’s decisions propagate out to other product teams that leverage the outcome or ignore it at their own peril.
You must remove frustration before attempting delight. Imagine you are recommended a restaurant because it had “the most amazing, delicious steak” that yo…