Instagram is doing what???

If you’re an Instagram user (like me) living in the US, don’t be surprised if you open Instagram this week without a “like” in sight.

Jesse Camacho
Nov 13 · 3 min read

Source: Getty Images

On Friday, chief of Instagram Adam Mosseri announced via tweet their decision to test hiding likes from posts saying:

Source: Twitter

“We will make decisions that hurt the business if they help people’s well-being and health,” Mosseri said Friday at Wired25.

This feature should come at no surprise, considering the platform has been testing hiding likes in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand, since July. In April, Mosseri told BuzzFeed News that removing likes was “about creating a less pressurized environment where people feel comfortable expressing themselves.”

Instagram, who also took to twitter, sent out a tweet saying that the change would allow users to “focus on the photos and videos you share, not how many likes they get.” Users will still be able to see likes on their own posts, just not on others’.

VSCO, a photography mobile app that allows users to capture photos in the app, edit them and share with followers, responded to the tweet saying:

“At VSCO, we have always believed in creation without judgement. Thank you for joining us on this journey!”

Since their announcement, there have been strong opinions on the matter — from users saying they want a more chronological timeline, to a very frustrated Nicki Minaj, who expressed her opinion on twitter with the following tweet:

Source: Twitter

Facebook, which owns Instagram, also experimented with removing “like” counts on posts, and Jack Dorsey, Twitter’s CEO has hinted at wanting to remove public likes from tweets for over a year now. So it seems as though Instagram isn’t the only social-media platform experimenting with public-metric removal.

I decided to create a Poll on my Instagram story just to see how my followers felt about this “test”. The result? See for yourself!

Source: Instagram

Personally, I am interested to see how these new changes will impact the overall platform. But for now, likes will only disappear for certain users as they test this feature. As for the likes, they’re not entirely gone. You’ll still be able to see like counts on your posts, just not from others.

Jesse Camacho

Written by

Photographer and Writer, Editor-In-Chief, @FASHCOUCH

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