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Principle #3: Don’t be afraid to educate contextually
There’s a quote popular in Silicon Valley that says if your design requires education, it’s a bad design. It sounds smart, but its actually dangerous. Product education frequently helps users understand how to get value out of a product and create long term engagement. While you should always be striving for a design that doesn’t need explanation, you should not be afraid to educate if it helps in this way.
There are right and wrong ways to educate users. The wrong way: show five or six screens when us…
…er on.
Principle #2: Remove all friction that distracts the user from experiencing product value
Retention is driven by a maniacal focus on the core product experience. That is more likely to mean reducing friction in the product than adding features to it. New users are not like existing users. They are trying to understand the basics of how to use a product and what to do next. You have buil…