Jesse DesjardinsinThe Guest Experience MapXVA Art Hotel: How might we make departing guests part of our family?A beautiful tree shades the courtyard at XVA Art Hotel in Dubai. Team members at the hotel cut small branches from this tree, allowing…Jan 15, 2019Jan 15, 2019
Jesse DesjardinsinThe Guest Experience MapLe Foundouk: How might we turn the most painful part of our guest experience into a highlight?At the heart of historic Marrakesh is Le Foundouk, a Moroccan restaurant named by CNN as one of the world’s best rooftop restaurants. The…Jan 15, 2019Jan 15, 2019
Jesse DesjardinsinThe Guest Experience MapSaffire Freycinet: How might we help build even more excitement for our guests pre-arrival?Confirmed guests at Saffire Freycinet receive the beautifully designed Concierge Compendium PDF ahead of their stay.Jan 15, 20191Jan 15, 20191
Jesse DesjardinsinThe Guest Experience MapForm Hotel Dubai: How might we allow guests to customise their own experience pre-arrival?When bookings go through Online Travel Agents (OTAs) hotels often miss the chance to communicate directly with guests beforehand or after…Jan 15, 20191Jan 15, 20191
Jesse DesjardinsinThe Guest Experience MapFairmont YVR: How might we elevate an unremarkable (even boring) moment?Like so many airport hotels, rooms at the Fairmont at Vancouver’s busy international airport offer views of planes taking off and landing…Jan 15, 2019Jan 15, 2019
Jesse DesjardinsFacebook’s Algorithm Apocalypse: This could actually be a good thing for travel brandsFacebook announced two big shifts to its newsfeed recently. Zuckerberg said the newsfeed will now prioritize posts that “encourage…Jan 16, 2018Jan 16, 2018
Jesse DesjardinsWant (possibly) the best social media job in Australia?Tourism Australia is looking for a new Global Manager of Social. The role involves leading the organisation’s global social efforts…Jan 18, 20171Jan 18, 20171
Jesse DesjardinsCannes Lions 2016 in Bullet Points(It’s kind of like you were there taking notes)Jun 25, 20164Jun 25, 20164
Jesse DesjardinsWhat if your customer was a better marketer than you?Speaking notes & slides from the Tight budgets? A guide to earning your media panel at the Mumbrella Travel Summit. #TMS16Apr 6, 20162Apr 6, 20162
Jesse DesjardinsWe went to the Skift Forum 2015 in Brooklyn…and we brought some notes.Oct 19, 2015Oct 19, 2015
