Jesse DesjardinsinThe Guest Experience MapXVA Art Hotel: How might we make departing guests part of our family?A beautiful tree shades the courtyard at XVA Art Hotel in Dubai. Team members at the hotel cut small branches from this tree, allowing…2 min read·Jan 15, 2019----
Jesse DesjardinsinThe Guest Experience MapLe Foundouk: How might we turn the most painful part of our guest experience into a highlight?At the heart of historic Marrakesh is Le Foundouk, a Moroccan restaurant named by CNN as one of the world’s best rooftop restaurants. The…2 min read·Jan 15, 2019----
Jesse DesjardinsinThe Guest Experience MapSaffire Freycinet: How might we help build even more excitement for our guests pre-arrival?Confirmed guests at Saffire Freycinet receive the beautifully designed Concierge Compendium PDF ahead of their stay.2 min read·Jan 15, 2019--1--1
Jesse DesjardinsinThe Guest Experience MapForm Hotel Dubai: How might we allow guests to customise their own experience pre-arrival?When bookings go through Online Travel Agents (OTAs) hotels often miss the chance to communicate directly with guests beforehand or after…2 min read·Jan 15, 2019--1--1
Jesse DesjardinsinThe Guest Experience MapFairmont YVR: How might we elevate an unremarkable (even boring) moment?Like so many airport hotels, rooms at the Fairmont at Vancouver’s busy international airport offer views of planes taking off and landing…2 min read·Jan 15, 2019----
Jesse DesjardinsFacebook’s Algorithm Apocalypse: This could actually be a good thing for travel brandsFacebook announced two big shifts to its newsfeed recently. Zuckerberg said the newsfeed will now prioritize posts that “encourage…8 min read·Jan 16, 2018----
Jesse DesjardinsWant (possibly) the best social media job in Australia?Tourism Australia is looking for a new Global Manager of Social. The role involves leading the organisation’s global social efforts…13 min read·Jan 18, 2017--1--1
Jesse DesjardinsCannes Lions 2016 in Bullet Points(It’s kind of like you were there taking notes)23 min read·Jun 25, 2016--4--4
Jesse DesjardinsWhat if your customer was a better marketer than you?Speaking notes & slides from the Tight budgets? A guide to earning your media panel at the Mumbrella Travel Summit. #TMS168 min read·Apr 6, 2016--2--2
Jesse DesjardinsWe went to the Skift Forum 2015 in Brooklyn…and we brought some notes.21 min read·Oct 19, 2015----