#Mobilegeddon —Surprise Your Fine.

You Still Rank, Still Are Found.

You likley heard about the update. Not only did it troll industry related blogs but was also found trolling traditional media outlets. You probably read how you needed to go mobile or Google’s “mobile-friendly” update, dubbed #mobilegeddon would drastically impact your search engine visibility.

Well it didn’t. At most a few of your rankings would’ve been impacted and ONLY ON MOBILE SEARCH ENGINE RESULT PAGES.

Had any publications read Google Webmasters Blog post on the updates, FAQs this all could have been avoided. Of course, I’m not saying that NOONE read the post, but if an author did and still pulished a post on mobilegeddon they likely disregarded the information Google published.

Below is just one answer from Google’s post which would easily of calmed the fears publications brought on:

Although mobile-friendly update is important, we always use a variety of signals to file and serve search results. Our main goal remains to provide the best results to meet the requests of our users.Thus, if a page with important qualitative signals is not mobile-friendly, it can still have a good position if the content is relevant to the user query. This update our algorithm does not necessarily degrade positioning for results that are mobile-friendly.

Read Google’s full post here.

Let me quickly touch upon one publication — Search Engine Land — which got a ton of content for their site by over exaggerating the effects the update would have on non-mobile websites. Below is a link to the category of posts filled under mobilegeddon. There’s over 10 posts prior to the update and one following it covering the little to no impact the update had on websites.

I used to love Search Engine Land. But, as time has gone on and they’ve been accepting guest bloggers willy nilly their due diligence seems to have gone out the window.

Rather than trolling for content how about we stick to ensuring what we post will help readers. Not website hits.