Prototypes & Pancakes

“The ability to fail creates the confidence to innovate” — Johanna Marsal, Moment Factory

I was recently introduced to Swedish Pancakes by Marcus Stenbeck during a company potluck at JUXT. Marcus was cooking Swedish Pancakes to-order, while I was quickly transitioning from “I’m kind of full” to “I’m sooooo fullll…ugh.” All I needed was one Swedish Pancake to push me over the edge. So, instead of waiting for a fresh one like a civilized person, I asked Marcus if I could grab the pancake which had been sitting on the serving plate since he started.

There is a custom in…