With so many digital marketing channels for B2B digital marketers to focus on, it can get confusing to identify which ones to focus on.
It’s important as a B2B digital marketer to understand that trying to be involved with every digital marketing channel can actually be a really bad move.
You see, if you try to be active on every channel available, you won’t have the time to be as effective as you possibly can be.
Instead, B2B digital marketers should be picking 2–3 channels to focus on and focus on doing them well. …
Some content types work better than others and it’s your job as a B2B digital marketer to find which types do in order to build brand awareness.
In this blog post, we’ll look at the different types of content and which ones work best for gaining traffic and building brand awareness.
Before we go through how to approach content marketing for B2B businesses, we want to list all the possible forms of digital content.
As a B2B business, you want to make sure that when you pay for a service, you’re going to get a great return.
For most digital marketing channels, the cost of a service can be determined by you and the performance of that channel can be instantly measured. For example, if you spend $100 per day on a PPC campaign on Google Ads, you’ll be able to see the number of clicks, conversions, cost, and so much more.
But SEO is a little more difficult. It’s considered a long-term strategy and does not generate instant returns. In fact, it takes…
B2B businesses and B2B digital marketers are constantly looking for new ways to get more brand exposure and increase leads.
Although, actually finding them is a different story.
B2B businesses are notorious for not getting creative. They’ll be using Google ads, email marketing, and maybe LinkedIn, but outside of that (in the digital world), they won’t be doing a lot more.
Essentially, B2B businesses are taking longer to adopt.
There’s an idea that B2B businesses haven’t caught up. Still using marketing channels that were on offer 20 years ago, that don’t have the same effect as they used to.
As the world continues to grow into a more digital-focused environment, it’s critical that B2B businesses start to adopt more modern marketing channels.
Or in other words, introducing digital marketing into their marketing strategies.
Digital marketing is full of new channels for marketers and understandably B2B businesses still favor traditional marketing. This isn’t a bad thing and traditional marketing channels still have a very important place in the B2B world…
For almost all B2B digital marketers, SEO means optimising websites for Google. And that’s fair enough. It is the largest search engine. It’s so big, that most B2B marketers don’t even consider Bing when it comes to any of their digital marketing strategies.
This is because B2B marketers don’t think that Bing is capable of generating any leads so they leave it in the dark and focus all of their attention on Google.
Which is a huge opportunity. Since Bing isn’t as popular as Google, that means it’s less competitive! …
B2B marketing has been around since the first B2B company and while B2B marketing is notoriously slow to change, lacking behind B2C, it is catching up.
While construction companies, commercial real estate, and pharmaceutical companies still rely heavily on print, they are slowly adopting modern marketing tactics.
Great marketing strategies are hard to develop, especially when you’re swimming in the foreign waters of digital marketing. It gets confusing and expensive with budgets, design management, and channel decisions, leaving B2B marketers with a lot to juggle when it comes to developing a marketing strategy.
These marketing strategies need to be built…
Something you hope no one ever finds out about?
More often than not, people have that ‘one thing’ they don’t want others to find out they love. It’s a guilty pleasure that we indulge in while the doors are closed.
I’ve been reviewing the ‘not so popular’ things I have been into in the past and looking where they stand in society today and I’ve discovered something pretty important.
Something that I think you should seriously consider.
Let me start at the start.
It might be an obvious statement, but yet so many people use complaining as an alternative to acting.
No matter how much you complain, the issue will never be resolved.
Complaining is something you need to conquer. Complaining about challenges in your life will only guarantee that nothing will be resolved.
It shows that a person is not willing to make a change, that they’re not willing to go that extra mile. If you truly want to chase your goals eliminating the need to complain is essential. …
Three years ago, I couldn’t write to save my life.
In high school, they created a special class for me and three other people because we were so bad at it and needed special attention.
Not only would I fail every test, but I would also frequently get under 10%.
I was in that class for years. Never improving.
When I finished school, I was still hopeless but yet, I decided to start a magazine.
Knowing I was hopeless, I recruited university students to write all the stories and anything I wrote for the magazine, always went to…