So what you see as constraints on your ability to create I see as a beautiful decluttering. Getting back to the basics of text is a good thing. If readability is the goal, it is not surprising that sites are converging style-wise. But uniformity of appearance does not imply uniformity of content. At a glance, a page from a Harlequin romance looks just like a page from Hemingway. It’s the content, and its accessibility, that matters.