Problem solver, doer, and data storyteller. Director of Search, Display, and Performance Marketing at Purple.
We use a tool called Qwaya, but AdEspresson is great too, for quickly uploading a lot of creative (ad images/videos etc). These two tools give you the ability to click a few settings and VOILA you have 100+ ads from 1 ad.
Then we use a tool called RevealBot to pause and unpause our ads with automation rules. These rules rotate out our ads and pause any that are too expensive.
The core tech now exists to be able to quantitatively predict with a high degree of accuracy whether a document or email you’re writing will get the outcome you want.