From “Me” to “We” Designing Co-created Community Experiences

Jessica Hobbs
4 min readOct 19, 2023
Photo by Bekky Bekks on Unsplash

In an age characterized by individualism and siloed spaces, the concept of “community” still stands as a bastion of the collaborative spirit. Community shouldn’t be just a buzzword; it’s an aspiration, a framework, and a potent catalyst for transformation when done right. Designing a community experience isn’t about creating a place where people simply co-exist. It’s about engineering an interconnected ecosystem where members thrive on collective wisdom, shared resources, and mutual encouragement. You can think of this as a shift from “me” to “we.” It is not just a semantic change; for some, it’s seismic. And it is the essence of all community-driven philosophy.

The Foundations of Community Design

Shared Goals and Values

A strong community is like a well-orchestrated symphony, where every instrument has a part to play in creating a harmonious outcome. Shared goals and values serve as the sheet music guiding the ensemble. Whether it’s an alternative energy company focused on sustainable living, an arts non-profit aimed at uplifting marginalized voices, or a community group with a passion for LEGO creations, the establishment of shared objectives forms the roots of any community.

Emotional Safety and Inclusion

Creating a space where everyone feels they belong is crucial. The community must be engineered in a way that is inclusive and respectful of all its members, regardless of their background or level of experience. This goes beyond merely avoiding harmful behaviors and extends into actively promoting kindness, understanding, and shared moments of humanity.

Dynamic Interaction Points

The architecture of a community should allow for both formal and informal interactions, online and offline touchpoints, as well as vertical and horizontal communication channels. This matrix of interaction fuels the ongoing dialogue that turns a group of individuals into a genuinely interconnected and healthy community.

From “Me” to “We”: Strategies to Enable Mutual Connections and Growth

Peer Mentorship Programs

One of the most impactful ways to encourage the “we” mentality is through peer mentorship programs. These programs go beyond the traditional hierarchical structure of mentor-mentee relationships and instead foster a bidirectional flow of information and support. By matching newer members with more experienced ones, communities can create a fertile ground for collective growth.

Co-Creation Initiatives

In line with the framework of collaboration, co-creation initiatives offer members a stake in a community’s future. This can range from collaborative projects and joint research studies to community-led events and online content generation. The key is to provide platforms and opportunities for members to contribute in ways that align with their skills and interests. Ask critical questions like what are their intersecting interests and what places they are already gathering.

Member Spotlights

Sometimes, highlighting the work and achievements of individual members can be a powerful way to foster community spirit. This not only provides recognition but also inspires others to engage more deeply. Sharing member stories and achievements can humanize the community and demonstrate the collective impact of individual actions.

Feedback Loops

Continuous improvement should be the aim of any community. Implement mechanisms for collecting and analyzing feedback from members. Utilize this data to refine the community design, making it increasingly responsive to its members’ actual needs and aspirations. Don’t forget to reach out continuously to have one-on-one meetings with members and host office hours on a regular basis.

Value-Driven Partnerships

Strategic alliances with organizations with similar objectives can extend the community’s reach and influence. Such partnerships should be designed to benefit both parties and, most importantly, add value to the community members through added resources, learning opportunities, or platforms for exposure.

The Convergence of Art, Technology, and Community to Create “We”

The beauty of community design lies in its interdisciplinary nature. It’s where art meets technology meets social science. The artistic dimension can bring in the aesthetics of experience, storytelling, and emotional resonance. The technological aspect can provide the platforms and tools for seamless interaction. And the social layer contributes to the understanding of group dynamics, cultural nuances, and behavioral psychology. When these three converge, we achieve a kind of alchemy that supports the transformation of disparate individuals into a thriving community.

Designing community experiences that shift the focus from “me” to “we” is not just an ethical imperative but also a practical strategy for collective empowerment. As we navigate a world that is increasingly fragmented, the power of community becomes ever more pertinent. It’s not just about building strong communities; it’s about making communities strong enough to build us.

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Jessica Hobbs

An ontological engineer hacking reality, constructing worlds and sharing thoughts on leading a compulsively artistic life.