7 steps to stay focused on the user when designing with ML By Josh Lovejoy and Jess Holbrook Machine learning (ML) is the science of helping computers discover patterns and relationships in data instead of being manually programmed. It’s a powerful tool for creating personalized and dynamic experiences, and it’s…

There have been many articles over the past two years or so articulating UX teams’ design processes, usually coinciding with a big new product launch. …

You need to know your user. You need design principles. You need to follow a user-centered design process. You need a business plan. You need to enter expanding markets. You need to validate with real users. You need a Blue Ocean Strategy. You need to make something people want. You…

A friend of mine is taking over a new Product Manager role where he will have responsibility for a lot of user-centered design work like basic usability testing, persona creation, experience mapping, and anything else that would qualify as “lean UX.” He asked me what books, blogs, podcasts, etc. he…

My 4 year old daughter was trying to procrastinate before nap time by asking me what I was doing on the computer. When I asked her, “What do you think I’m doing?”, she used the app icons as a guide. Here’s her take: If you didn’t catch that (from right to left):