Jessica Lauren WaltonHow to Structure Your Blog Piece for Max ImpactRecently at my company, I encouraged several of the engineers on my team to promote the work in their laboratory by submitting articles to…Jun 28, 20221Jun 28, 20221
Jessica Lauren WaltonThe Lies We Tell Ourselves: A Soldier With PTSDAs Military Appreciation Month and Mental Health Awareness Month come to a close, I want to share a story about “Trish,” a U.S. Army…May 31, 2022May 31, 2022
Jessica Lauren WaltonComplex Topic? Create a Smashing Explainer VideoWhether your organization’s goal is to prepare the homeland for natural disasters or convince the private sector to adopt better…May 26, 2022May 26, 2022
Jessica Lauren WaltonMake Me Care: What’s Your Origin Story?Whether it’s Marvel or Pixar, have you ever noticed how the hit hero movies always contain a story about the main character’s origins? The…May 22, 2022May 22, 2022
Jessica Lauren WaltonFrom Memoir to Memoir: 3 Key Lessons I Learned About EditingWhen I was starting out after grad school as a freelance writer/analyst in the Israeli security community, I got the opportunity to ghost…May 18, 2022May 18, 2022
Jessica Lauren WaltonThe Top 3 Cognitive Secrets Behind StorytellingAre you wired for story? Recent breakthroughs in neuroscience reveal that our brains are hardwired to respond to story, which means that if…May 16, 2022May 16, 2022
Jessica Lauren WaltonWhat’s Your Hook? Tips for Compelling Storytelling in the Defense IndustryOne of the most important storytelling techniques in an age of information overload is the ability to grab a reader’s attention from the…May 16, 2022May 16, 2022
Jessica Lauren WaltonI Tried to Be David Goggins-Tough in My Memoir. Here is What I Learned.I recently completed my memoir about my experience as an American woman serving in the Israeli security community and I have something to…May 10, 2022May 10, 2022
Jessica Lauren WaltonA Behind-the-Scenes Peek at a Feature Hypersonics ArticleHypersonics is a hot topic in the great power conflict and a modernization priority for the U.S. Army. Although hypersonics research began…Mar 3, 2022Mar 3, 2022
Jessica Lauren WaltonI Want Defense Industry Engineers to Be More CreativeLately at the office I’ve been telling the engineers on my defense laboratory team that when it comes to communications we need to…Feb 27, 2022Feb 27, 2022