Published in Marketing in the Age of Digital·Aug 9, 2020Don’t Let COVID-19 Stop Your (Digital) ShowAt this point, the topic of COVID-19 has literally plagued news channels, social media sites, and everyday conversations. With nearly 5 million cases in the United States (as of August 8, 2020) and no vaccine, the coronavirus has changed the way we live our lives. Many businesses require masks, social…Digital Marketing3 min readDigital Marketing3 min read
Published in Marketing in the Age of Digital·Aug 2, 2020Five Keys to Unlock Social Media SuccessAs a marketer, I understand the power of digital marketing, especially in the current environment of the coronavirus pandemic. Traditional marketing techniques have been abandoned by some brands as they turn to mobile apps, streaming services, and social media to reach their brand’s audience. Pros like Ben & Jerry’s, Nike…Digital Marketing4 min readDigital Marketing4 min read
Published in Marketing in the Age of Digital·Jul 26, 2020Social Media: To TRUMP or Not To TRUMPThe next time you scroll through Twitter, Instagram, or Facebook, imagine a world without them. According to Statista, a whopping 3.6 billion people use social media worldwide; that’s almost half of the world’s population! …Digital Marketing3 min readDigital Marketing3 min read
Published in Marketing in the Age of Digital·Jul 19, 2020BEWARE: Bots Have Taken Over Our (Digital) WorldDon’t panic! Even though we are living in warped times, we aren’t quite living through an “I, Robot” crisis yet. From Apple’s Siri to automated website chatbots, artificial intelligence is everywhere around us. Once upon a time, we had to remember our best friend’s phone number in order to call…Digital Marketing3 min readDigital Marketing3 min read
Published in Marketing in the Age of Digital·Jul 12, 2020You May Want to Think Twice Before Telling Someone “Google It.”I think by this point, we all know that these large corporations heavily influence the information that people have access to on a daily basis. According to a 2019 report from the Pew Research Center, 55% of Americans report getting their news from social media sites while a whopping 88%…Digital Marketing4 min readDigital Marketing4 min read
Published in Marketing in the Age of Digital·Jul 5, 2020The JCPenney App: Do We Need It to Save a Penny?As some of us are currently living in the second wave of the Coronavirus Pandemic, with states reporting a record number of cases every day, businesses of all sizes have felt the wrath of Ms. Rona. At this point, we know that the virus has shut down different places, causing…Digital Marketing5 min readDigital Marketing5 min read
Published in Marketing in the Age of Digital·Jun 28, 2020Has Facebook Lost its Face?We’re finally done with Facebook, or are we? According to an article by CNBC, big-name brands like Coca-Cola, Verizon, and Unilever have joined together in the #StopHateForProfit campaign to boycott Facebook Advertising to “encourage the company to amp up efforts against hate speech and disinformation.” Facebook has been long scolded…Marketing3 min readMarketing3 min read
Published in Marketing in the Age of Digital·Jun 21, 2020Jessica The Provocateur: “Nobody Knows What it Means, but It’s Provocative.”The idea of how someone else sees me has always been something that intrigued me because I always felt slightly misunderstood. I think Sally Hogshead got it right with her Fascination Advantage Assessment; she has created the only test that “measures how the world sees you.” From the quick…Digital Marketing4 min readDigital Marketing4 min read
Published in Marketing in the Age of Digital·Jun 12, 2020Ben and Jerry’s Knows We Have A Rocky Road To End Racism And They Are Doing Something About ItSocial Unrest If you have been anywhere close to the news or social media, then I’m sure you know what is going on. According to research by Statista, Black people are killed by police at a higher percentage than any other race, and after police murdered…Marketing5 min readMarketing5 min read
Published in Marketing in the Age of Digital·Jun 8, 2020First is the Worst, Second is the BestThe third is the one with the treasure chest? Is that how the rhyme goes? Even so, welcome to my second attempt at blogging! The first time around, Jessy’s Room was a place where I spoke about any topic that interested me, with no real direction in mind. I was…Welcome2 min readWelcome2 min read
