I have died a thousand deaths —

For every version of me that I am exhausted to be, I have died. For every time I have lost my spark, I have died. For every passion, I have explored and forgotten, I have died.

With every fractured decision, with every questioning answer, with every uncertain move, I have died.

A small part of me died; a distant self, a past life; a paralleled universe

— yet, I have lived a thousand more.

And, despite perpetual death: I have gained more fervor for life the in facing of the end of every…

One of the most important steps in setting up a website is to understand your end goal. What purpose will your website serve? What tangible results would you like to see? What do you need to run a functional business online?

Without goals, there is no roadmap, and without a roadmap, you’re likely to end up going nowhere in particular. Understanding your business goals will help shape how your site is built, what you will need, and how to implement it. …

So, you’re starting a business or looking to revamp your existing website

Do you go for a custom build or a template? Custom designs are unique and give your business or brand it’s own look/feel and voice, but, template designs are probably cheaper than a custom design — but, are they the best choice?

Your business deserves more

The web has become increasingly less diverse. And, in a time when we have endless tools at our fingertips, the internet is beginning to look the same no matter where you look — and that’s because of templates.

Your business is unique. It has personality, it has character, it has its own voice. …

First, what is color theory? According to Lost in White Space, color theory includes the rules and guidelines surrounding the use of color in art and design and the skill of integrating color theory can be improved and refined endlessly..

Color Theory

These rules and guidelines inform the design of color schemes and ultimately work together to communicate a message on both at a visual and a psychological level by creating aesthetic appeal and effectively communicating a message

Primary Colors: Red, yellow and blue

In traditional color theory, primary colors are the three pigment colors that cannot be mixed or formed by…

But finding your voice — especially as a small business — can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and help you connect to your audience.

So, What Is an Archetype?

Today’s brand archetype definition derives from psychologist Carl Gustav Jung’s 1919 outline of 12 personality archetypes. Archetypes symbolize a human’s basic motivations and come with their own set of values, meanings and personality traits and symbolize a human’s basic motivations.

The Twelve Archetypes

1. THE MAGICIAN BRAND ARCHETYPE

aka The Shaman, The Visionary

When was the last time you made changes to your website? Your thinking, my e-commerce website was built in 2018, it's not old or outdated, and I am frequently updating my product listings, isn’t that enough?

In short, the importance of keeping a website up to date is this: regular updates that are in alignment with your core brand identity and goals help you increase the opportunities available to help your business grow — neglecting to do these things can bring you down.

Here are a few small things, from Lost in White Space, that you can do once a…

I thought we’d be in Washington by now. I thought we’d be starting what would be the beginning of the rest of our lives. I thought we’d be settling down into something less temporary. But, we’re not.

Instead, we’re still in between. We’re still uncertain of what the future holds. We’re still waiting for this pandemic to release its stranglehold on the world. We’re still living in, temporary.

“You might have to leave the island” he sighed, looking at me with defeat in his eyes — I had only just arrived.

“Okay,” I nodded, trying to hide my own dejection…

I tried to brush it off. He couldn’t see me, could he? He wouldn’t be so pervy, would he?

But he was. He was clearly standing out on the balcony with his gaze fixed right into my open window. I slammed it shut and stood there in anger and disbelief.

I’d never actually encountered a peeping Tom, not that I could recall. I’ve been stalked, sexually harassed, sexually violated, taken advantage of, raped — but never a peeping Tom.

I had instinctively wrapped my arms around myself as if to protect myself from his obvious ogling eyes. …