Copywriters and content writers increase traffic and boost sales in different ways

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Copywriters and Content Writers bring meaning to your project. Image:

Your online business needs good writing the way a bricks-and-mortar shop needs a good location.

Effective writing boosts your content marketing success which you need because, according to , 70%-80% of users ignore sponsored search results and small businesses with blogs get 126% more leads.

Copywriters and content writers are experienced in producing the types of copy that brings in rewards long after the piece has been published.

Benefits of effective copy:

  • Your copy and content is multi-layered and persuasive. The voice, tone, and information matches the readers’ needs at strategic points in the purchase cycle
  • It helps search engines rank your site
  • You’re…


The ultimate guide to overcoming your fears and developing the mindset of a pro

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You’ve never had a business, let alone wondered what a business mindset means. Yet, the thought of having your own business excites you.

You’re often frustrated by the limitations of your job, and you crave the mental challenge of doing something worthwhile and substantial. You’d give your eyeteeth to live life on your own terms, but there’s just one problem.

You’ve never done this before and you’re scared you won’t make it. You’re scared that:

  • You’ll get it wrong
  • You’ll fail
  • You’ll let everyone down
  • You’ll lose your money
  • You’ll lose your home

How do you get a business mindset…


They won the money but have they killed the goose?

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It’s been all over the national news. Summerfield Browne, a UK law firm, sued a client for £25,000 over their negative one-star review on TrustPilot.

They won the money but their heavy-handed response to a disgruntled customer drew widespread condemnation and people flocked to review sites to make their feelings known.

Sadly for this firm that advises on “all aspects of Internet Law and Websites,” the widespread attention also made people notice their website is apparently non-compliant to GDPR laws that came into effect in the UK on 25th May 2018.


So we spend our days helping Instagram clean up

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Image: (check-it-out invitation link)

It’s a long time ago and I’m an eight-year-old superstar; acting or music, I don’t remember which. But I’m mincing the hallway, catwalk style. Cameras flashing, journalists plotting exclusives, fans begging for autographs. It’s a dream of a life, albeit some call it an overactive imagination.

By thirteen, I’m as insecure and gawky as the next teenager. Normal again by sixteen, wearing make-up and short skirts, but no longer dreaming of fame. Life’s about exams and alibis now. …


Someone stole my client’s old website and I shut them down

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When you put something online, there’s always a risk it will be stolen by some lazy deceitful chancer looking to profit from your work.

The injustice of having your work stolen makes you feel violated and helpless but you don’t need to let these feelings roost because many web-hosts and social-media companies have established procedures to deal with website scraping and copyright infringement happening on their servers.

It recently happened to me and I got the thief’s website shut down in around three hours of discovering the theft.

The most important thing you need is proof you own the copyright…


Strategies to keep your email marketing aligned with your business

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As a business owner, you use your email list to who’ve already shown an interest in your service or product.

Your subscriber base is a valuable resource, not just because they’re people to sell to, but because they’re people who believe in your product and brand and talk about it to others. They root for your success because they benefit from it too. …


Ghosted by Earth’s most customer-centric company

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A puzzle for algorithms to toy with. My husband’s doing his best to contain his smugness, but he’s been proven right. I’m just a piece of byte, and gutted that the store I’ve loved for 20 years has done a Brutus on me.

Et tu, Amazon? Why hast thou forsaken me?

We’ve been joined at the hip since 2000. For birthday treats, hobby supplies, daily essentials, and offbeat oddities, this Alladin’s cave has been my answer for everything. If I had a problem, a genii rose from a lamp to fix it.

They gave me time travel too. Through the…


A word-for-word template to regain your privacy

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The Internet Archive Wayback Machine has been trawling the internet since 1996 caching snapshots of webpages, even entire websites, and holding them in a virtual museum at .

Here’s a snapshot it took of the Twitter homepage on 30th June 2007. The black bar along the top of the image shows the number of snapshots it’s taken of that page over the years.


The last time he drew was seventy years ago

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Image credit: and her Dad

The teacher is vexed. Instead of a name at the top of the page he’s grading, there’s a doodle of Robin Hood at the bottom.

That impertinent boy simply won’t stop spelling his name with a drawing. Detentions and canings haven’t convinced the delinquent to use ordinary letters so the teacher plots a new punishment as he scars the paper with long red slashes.

I’d rather train dogs, he fumes. And he really hates dogs.

It’s nineteen-fifty-something and the boy is chock-full of that youthful immortality we’ve all tasted. …


Put the phoenix factor into your life

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I keep a , and sometimes a bit of woebegone “twaddle” finds it way in. It’s not twaddle when I’m writing it but a few moments have to pass for perspective to kick in and then I shred the pages. There’s no desire to see those words again.

Without that perspective, all I’d see is that it’s dog-eat-dog out there in this big bad world. Or . Misery is a given and man born of woman hath but a… yeah.

I once read that every single fear or anxiety you have stems from the thought of dying. But the fears…

Jessica Barnaby

Writer | Artist | Business | Marketing 🍒 Asking questions, finding answers ✔

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