I counted and I have 129 apps installed on my phone, not including my work profile! I doubt that I’m an outlier.


Conversational Actions extend the functionality of Google Assistant by allowing you to create custom experiences, or conversations, for users of Google Assistant. Over the year we launched several tools and resources and we’ve listed all them all below organized by major topics in the Conversational Action space:

  • Actions Builder & Actions SDK
  • Interactive Canvas
  • Discovery

Build with Actions Builder & Actions SDK

Actions Builder and Actions SDK was launched in June, making it easier to design and build conversational Actions on Assistant, like games, for Smart Displays. Actions Builder gives you a powerful and easy-to-use, web-based IDE to develop, test…


App Actions allow users to launch specific features in your Android app using Google Assistant. From a user’s perspective, App Actions provide users with quick ways to verbally navigate to your app or specific activities in your app.

Example App Actions user query flow.
Example App Actions user query flow.
Example App Actions user query flow

In 2020, we launched 30+ more Built-in Intents, bringing the overall number to over 60. New common Built-in intents, such as “Open app feature” that opens specific activities in the app, or “Get thing” that searches for content using the default in-app search feature, are usable for the majority of apps. In case your app category isn’t listed, you can use Custom…


If you have an Action published on Google Assistant, you should use your logs to improve intent accuracy, evaluate user journeys and more. By going through your logs, you can see the different paths real users are taking and address roadblocks or confusion that are keeping them from completing their task/goals or causing them frustration.

To views log in Dialogflow, go to the Dialogflow Console and in the left navigation menu, you can find items labeled as training, history, and analytics.

A screenshot of the training tab that contains conversations for GDG San Francisco Action

For this blog, we’ll focus on the training tab (seen in the screenshot above). …


Have you built a new Action or added more depth or features to an existing Action? You might have shared that experience with your users with a directory weblink, which is the URL for your Action in the Assistant Directory. If a user clicks on the directory weblink, it sends them to the Action Profile on the Assistant Directory.

An example of an Action’s profile in the Directory
An example of an Action’s profile in the Directory
An example of an Action’s profile in the Directory

However, with Action Links, you can send users from their mobile web browser directly into the Google Assistant and your Action!


The last weekend of October was the Google Developer Expert (GDE) Summit, where GDEs from all around the world come together at Google to learn about the latest technologies.

GDEs are part of the Experts Program, which is:

A global program to recognize individuals who are experts and thought leaders in one or more Google technologies. These professionals actively contribute and support the developer and startup ecosystems around the world, helping them build and launch highly innovative apps.

We had several of our Google Assistant GDEs attend to learn more about App Actions, Web Content, Smart Home, and Interactive Canvas!

Google Assistant GDEs


Imagine that you are developing an Action. You’ve completed the design for the voice-only experience, and now you’re moving on to how the Action will work on screens. While writing sample dialogs, you realize that some paths through the Action will be more likely than others. Or that your Action has several branches from the same root level. Our job as developers is to make these paths easier for the user to work through. Besides writing great dialog for your Action, you can also take advantage of visual elements on display surfaces to help guide the user too.

Suggestion chips…


Prior to joining Google, I was an organizer and Women Techmaker lead for GDG San Francisco. So much effort goes into hosting monthly meetings and organizing large events like DevFest and International Women’s Day and this is my first year not directly involved planning (which feels so strange!). But I still want to give back to the community that has given me so much.

GDG Action is an open source, configurable, multi-lingual Action that was co-designed by our leading conversational designer, Cathy Pearl. …


Thinking about making your Action for the Google Assistant available in several languages? Then you’ll want to localize it! Localization helps you reach new audiences by making your Action accessible to audiences that speak different languages. By localizing, you can create and customize experiences for different languages for your Action and your users. Check out all of the Languages & Locales you can localize your Action for and get started.

Need some help along the way? Don’t worry, we’ve got some tips for you. Here are five best practices to help with localizing to reach international audiences:

1. Make sure…


So, you’ve built an Action that provides a wonderful experience for your users. The only problem is that it’s only available to those who speak the language it was written in. You’re missing out on so many other users that can totally enjoy what you’ve built. So, how can you make your Action reach everyone? By localizing it!

What is localization?

Localization is where you customize the experiences for different languages and locales for your Action. Below are a few examples of a greeting phrase in different languages for a GDG San Francisco Action:

“Welcome to GDG San Francisco. …

Jessica Dene Earley-Cha

Developer Advocate for Actions on Google

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