BEST MOBILE APP MARKETING STRATEGY IN 2019 — A QUICK GUIDE

3 min readAug 9, 2019

So you’ve got a million-dollar idea for an app that could change the world. Something so revolutionary that will make competitors weak in the knees. But the only problem is that no one is listening. How do you make yourself stand out amongst the crowd?

The Problem

As one might realize, most traditional ways of marketing require something that very few budding entrepreneurs have — money. Overcoming this obstacle can be quite tough but through some careful marketing strategies, it is entirely possible. Let’s look at some innovative mobile app marketing strategies that will push you to the forefront of the conversation.

The Solution(s)

Social Media

This is a no brainer. Today’s world seemingly runs on social media. Twitter, Facebook, Instagram, everyone and their grandma is on social media. With such a steady stream of users coming through these sites, it is vital for your company to have visibility. This is a very important marketing strategy whether you’re selling baked goods or pushing a mobile app. Connecting with your customers on a personal level is vital in maintaining a healthy relationship with them. So go out there and interact!

Target The Right Audience

Having the best marketing strategy is still not helpful if you’re preaching to the wrong crowd. A very important aspect of marketing is knowing your customer base well. Research about your target demographic so you can better focus on how to cater to them specifically. Not only does this help you grow but it can be a huge factor in saving time and effort!

Be Clear About What You Offer

This is pretty self-explanatory. Transparency is key. Be clear and concise about what you bring to the table. Don’t mull words when it comes to the services you offer. Explain it in simple enough terms that even a child can understand.

Search Engine Optimization

Conversation is a two-way street. As important as it is to reach out to customers, it is equally vital to make it easy for customers to find you. One way you can do this is by using search engine optimization or SEO. Learn about the keywords and terms that are most often searched in your line of business and incorporate them into your websites and social links. Anything you post on the web should be optimized so as to generate the maximum amount of traffic possible. One way this could be achieved is by using third party services such as AppDupe’s app marketing services which specialize in SEO and marketing strategies, especially in the mobile app space.

Conclusion

By making the right moves and playing your cards right, it’s easier than ever to propel your brand forward and all it takes is the right marketing strategy and an innovative approach. AppDupe provides you with the right mobile app marketing strategies that will help your business grow. With over 250+ dedicated experts in developing and marketing, let us help you take your venture to the next level.