These 17 Social Media Content Ideas Will Perk Up Your Marketing Efforts

Being a social media manager, sometimes it feels super fun and amazing to strategize and come up with awesome ideas to share content with your audience.

And sometimes you get a creativity block and run out of ideas.

As a social media manager or digital marketer, you will surely find yourself pondering these questions:

  • What type of posts should I share on my company social media accounts?
  • How can I get more brand engagement?
  • How can I share posts in a more creative way?

Here I’ve shared some effective strategies to share content on social media that are proven and tested and help you increase brand engagement.

Let’s get right into it.

  • Turn Your Blog Post into a Video

You have surely noticed that videos get more engagement and views than blogs, images and

links. And to get ideas for videos, look back at your famous and best performing blog posts.

Fetch ideas and data from the blog post and then turn it into short video and share it on your social media profiles. You can use Animoto for short videos and After Effects for complex videos.

  • How-to Video

You can create videos by using an entirely new idea. You can share tips, how-to guides, tutorials, use cases, behind the scenes, user-generated content, upcoming company events or achievements, product launch announcements and much more.

As many social media channels, auto-play videos without sound, it’s a wise idea to add captions to your videos. It is the best way to help your followers understand the video even if they don’t turn on the sound.

  • Live Videos

Live videos are amazing way to increase your traffic, organic reach and engagement. Facebook prefers live videos on its news feed than non-live content. Going live can increase the reach of non-live Facebook posts as well.

“People usually spend more than 3x more time watching Facebook Live videos than a video that is no longer live.”Facebook says.

Going live increases the chances of getting more reach of your non-live Facebook page content, says Michael Stelzner, CEO of Social Media Examiner.

In order to create your live videos, you don’t need to professionally produce or script, all you need is a plan. You can try different ideas in your live videos, such as, take your social media followers behind the scenes, introduce your marketing team, show your work sessions, activities or a tour of your office.

You can read theHubSpot guide on live streaming ideas for Facebook and Twitter (Periscope).

  • Interview Someone

An interesting way to create a fun video is to interview someone. You can do it live to make it more fun. You can use BeLive that allows more than one person to be on the live stream. There are many free video-editing tools available such as iMovie and Windows Maker, you can try any of them and edit videos.

If live streaming scares you, then simply record the interview with an industry expert, customer, colleague, and upload it directly to Facebook.

  • Try Posting 360 Photos and Videos

If you are all set to try unique things, try posting 360 photos and videos for Facebook. To capture a 360 photo, you need to take a picture that is wider than 100 degrees using the panorama feature on your smartphone and Facebook will convert it into a 360 photo.

If you want to record a 360 video, you can simply tryGiroptic iO camera to record your Facebook Live, Periscope and YouTube Live videos.

Capture a 360 photo of your next event and share it on your Facebook page to get more engagement….

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