Service design as an approach offers a way for design practitioners to approach problems from a holistic, systems thinking perspective. However, most service design projects focus primarily, or even solely, on the external, customer-facing touch points. This is limiting the impact that service design can have on a customer and an organization as a whole. — Service designers, using service blueprints or other tools, allow their team to see how different people, processes, and systems come together to provide a service to an organization’s customers. …
