When we’re talking about spatial computing, we are talking about virtual reality, augmented and mixed reality. What is so interesting is that we describe this technology by the type interaction we have with it, not by the object we interact with. And this revolution might be as big as mobile computing (that was defined by the places we go with our device) because it’s a fundamentally new paradigm of computing. Currently, there are macOS and iOS and one day, I can picture Apple introducing xOS for mixed and augmented reality.
The goal of customer feedback is to understand whether we’re hitting our and customers’ goals or not. It’s about getting customer input throughout the development cycle and getting a more complete picture of their needs.
Frameworks like Jobs-to-be-Done are extremely helpful in determining exactly what the product is supposed to be doing for its customers — that is, the needs it serves. The same product may be used by people with quite different needs and under a wide range of contexts. This means that a product’s suitability will not just depend on the person and her characteristics, it will actually depend on the product’s usage context and the goals for the task at hand.