I knew it wouldn’t be easy…
But I wasn’t ready for this slap in the face.
A few months ago, I set out on a YouTube content experiment (a fancy way to say I’m makin’ videos now). And I promised to tell you the good, the bad, and the ugly along the way.
Today, I get to share the first big negative experience. It is not hate comments or creepy men (though those have certainly been popping up), but something much more in my control.
Which might be worse.
It was a late Wednesday night. I’d spent the previous 6 days working on a new video, which my younger-and-cooler sister was now reviewing for me before it went live. …
So, you want to get better at writing blog posts.
Or faster at writing emails for your list.
Or you want to become a more skilled videographer, more effective body builder, better cook…
And you’re trying hard. You’re putting in the hours. But your progress has plateaued, and you’re not sure how to continue.
There will always be periods in your life when you’re trying to gain a new skill or strengthen an existing one. But when we progress slows, we have 3 options:
Our brains weren’t meant for this.
The constant influx of world news. The fear. The outrage. Powerful, emotional stories from millions of people available in our pocket, just a few taps away.
But we need to be “informed,” right?
So we do what everyone does: We re-share the news that sounds right, get angry at everything else, and close the app for a few minutes so we can get something done. Then we open it again.
And the consequences are real. Misinformation spreads like a wildfire. Divisions are created where there should be healthy conversation. …
It’s like a rite of passage for a writer-
The day when you’re finally recognized by your writing alone.
Unfortunately, you won’t be there to experience it. You probably won’t even know it happened. But one day, someone somewhere will be reading an article on the internet and think, “Hey, this sounds lot like [your name]…”
And whaddya know, they’ll be right.
Developing your writing voice is about developing into a confident writer. Having a voice means you’ve written long enough to know how you want to sound, and you’re comfortable enough to express it. …
I don’t want to be all doomsday here…
But your lead magnet has a LOT of influence on the success of your online business.
Lead magnets (also called ‘opt-in incentives’ or ‘reader magnets’) are powerful tools for list growth. If you haven’t heard, a lead magnet is a freebie you offer in exchange for someone’s email address.
But not all lead magnets are created equal. In fact, the wrong lead magnet can not only hurt your list growth efforts-it can actually cost you a ton of money. …
Oh, lead magnets. Those feisty little things.
Some people call them reader magnets, opt-in incentives, or free downloads, but they all function the same way with the same goal: to entice your web visitors to become subscribers.
As someone who has created way too many lead magnets, I’m here to share some ideas on what kind of lead magnet you might want to create, and how it can serve your business.
But before we get into the nitty-gritty…
If you haven’t heard this term before, a lead magnet is a free training or helpful resource you give away in exchange for someone’s email address. …
Let’s be real…
Everyone and their mother want to sell you their ✨flashy new method✨ of getting clients.
So-and-so wants you to buy their course on Instagram. That other person wants you to buy their masterclass on automated funnels. Then there’s webinars, Facebook ads, LinkedIn…
And we’re just left here taking notes like crazy, trying to implement all the techniques at once.
Do it all. Do it now. Or else you won’t get any clients!
Honestly, though? They’re all just distractions.
Don’t get me wrong, there's a lot of great advice out there. And the techniques they’re teaching might actually work really well. …
Some people think it’s simply something they “should” be doing. And then they lose steam when they don’t see any results.
Others think it’s a way to make money from writing. “Become a blogger,” they’re told, and all your passive income dreams will come true. But they don’t realize that blogs aren’t the cash cows they used to be and that you can’t just throw up some Google AdSense ads and call it a day. They usually require a product to sell and a lot more marketing skills than some folks are willing to learn.
Me? I started out in the first camp. Coming from the ad agency world, blog writing for brands was standard practice. I thought it was a must. …
I’ll never forget that moment:
The day when a client hired me… and I had no idea who they were.
I saw the sale notification arrive in my inbox. The purchase came from someone I’d never met or spoken to. $800, added quietly to my account.
And all I could think was, Oh my golly dear goodness, it worked.
See, I’d been trying to get this exact result for months. To build the kind of business where you don’t have to spend your time chasing down clients, but instead wake up to new sales notifications in your inbox.
Literally selling while you sleep. …
A few months ago, I sent a single email that brought in over $2500 and changed my view of email forever.
It was a last-minute decision, really. I had a quiet month and wanted to fill it with a few projects. So I figured I’d try selling to my list-something I hadn’t done much of before.
First, I put together a straight-forward offer-6 hours of copywriting time from me, completed in one go. People often call this a day rate.
In the email, I talked about the benefits of working with me in this way, gave examples of how you could use the time, and outlined what would happen after purchasing. I then threw in a few testimonials. In this case, the testimonials were specific since I’d actually offered this package before in the past. …