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Jessie Y. Shi

Jessie Y. Shi

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Jul 29, 2023

Jul 29, 2023

Jessie Y. Shi
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Reddit Makeover — a Publishers’ Guide to Build a Profile and Engage with Users on Reddit from Scratch

Reddit Makeover Part 9: Invest in time, resources internal collaboration

Great audience engagement always takes time and resources.

Jun 8, 2019

Reddit Makeover Part 9: Invest in time, resources internal collaboration

Jun 8, 2019

Jessie Y. Shi
in
Social Media Close-up Look

Three Social Media Posts #: What Worked? What Didn’t?

A quick analysis of three social media posts from three publishers on three different platforms.

May 21, 2019

Three Social Media Posts #: What Worked? What Didn’t?

May 21, 2019

Jessie Y. Shi
in
Social Media Close-up Look

Three Social Media Posts #3: What Worked? What Didn’t?

Posting on social media may not be as simple as many people think. Every detail matters if you want to craft great posts.

May 12, 2019

Three Social Media Posts #3: What Worked? What Didn’t?

May 12, 2019

Jessie Y. Shi

Same Story, Tailored Posts for Each Platform

Your posts for the same story can look different. Think strategic about each platform and craft the posts around them.

May 6, 2019

Same Story, Tailored Posts for Each Platform

May 6, 2019

Jessie Y. Shi
in
Social Media Close-up Look

Three Social Media Posts #2 — What Worked? What Didn’t?

Posting on social media may not be as simple as many people think. Every detail matters if you want to craft great posts.

May 6, 2019

Three Social Media Posts #2 — What Worked? What Didn’t?

May 6, 2019

Jessie Y. Shi
in
Social Media Close-up Look

Three Social Media Posts — What Worked? What Didn’t?

Posting on social media may not be as simple as many people think. Every detail matters if you want to craft great posts.

Apr 29, 2019

Three Social Media Posts — What Worked? What Didn’t?

Apr 29, 2019

Jessie Y. Shi

Texas Executed a White Supremacist. How Did News Organizations Share the Story on social media?

How did Slate, The New York Times and HuffPost promoted the story on social media? Note: Every detail matters on social.

Apr 27, 2019

Texas Executed a White Supremacist. How Did News Organizations Share the Story on social media?

Apr 27, 2019

Jessie Y. Shi
in
Reddit Makeover — a Publishers’ Guide to Build a Profile and Engage with Users on Reddit from Scratch

Reddit Makeover Part 8: Set up Engaging AMAs

I walk with you through steps to set up Reddit AMAs and offer you bonus tips to nail them.

Apr 25, 2019

Reddit Makeover Part 8: Set up Engaging AMAs

Apr 25, 2019

Jessie Y. Shi
in
Reddit Makeover — a Publishers’ Guide to Build a Profile and Engage with Users on Reddit from Scratch

Reddit Makeover Part 7: Best Comments and Posts from Publishers

Redditors value transparency, humanity and access from publishers.

Apr 16, 2019

Reddit Makeover Part 7: Best Comments and Posts from Publishers

Apr 16, 2019

Jessie Y. Shi

Jessie Y. Shi

Audience engagement editor. I engage the right audiences with the right stories on the right channels at the right times, informed by audience data.

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