When advertising creative Jason Peterson first started experimenting with a camera in high school, his photography teacher told him he’d never make it in the industry. But with artistic inclinations and a love for the darkroom, Jason continued with his hobby, eventually developing an iconic style and amassing more than one million followers on Instagram.

With an exclusively monochromatic portfolio and a heavy graphic-design influence, Jason benefits from a strong grasp of visual storytelling he’s picked up from his years in the world of advertising. …


For most of us, the weeks between Thanksgiving and Christmas are the busiest time of the year. It’s often overwhelming and rushed — it’s hard to think about marketing when you’re focused on finishing up projects, sending out invoices, and taking care of your own holiday shopping list. But this festive season is also the most profitable time of the year for most small businesses. And it’s the perfect opportunity to promote yourself and show your clients how much you appreciate their support without looking like you’re trying too hard to make a sale.

As a photographer, you also have…


Asher Moss was pursuing a music career in Nashville, Tennessee when he picked up an old Pentax K1000 STU at a flea market — and he hasn’t looked back since.

Six years later, Asher’s voyeuristic style and vintage Polaroid aesthetic have captured the attention of fans around the world, earning him commissions with major brands like Urban Decay Cosmetics and Calvin Klein. Using primarily medium format, 35mm, and Polaroid film, Asher showcases intimate, cinematic scenes that are rich in both narrative and atmosphere.

Now, he’s looking to blend his love of music with his evocative imagery to create something truly…


When photographer and cinematographer Lester Platt shoots portraits, he likes to step back and let his subject provide him with the creative inspiration to design the perfect shot. On his third photoshoot with renowned fashion blogger Denny Balmaceda, Lester found exactly what he needed to come up with an especially eye-catching, unique capture.

“My best friend, Steve Selman, owns this studio in Sunset Park in Brooklyn, and I do all my studio projects there — from nude fine art to actor headshots and portraits,” Lester explains. “We’ve created a lot of work in that studio. …


Marioly Vazquez — Maria — grew up admiring her father’s talent for capturing moments with his camera, but didn’t believe she’d ever be able to make a living as an artist. After spending time living in Paris with a couple who worked in the film industry, however, she realized that having a good eye for detail might be worth something to the world, after all — and might help her change the way the world saw her homeland.

A native of Mexico, Maria learned through working abroad that people viewed her country as an unsafe place. “It’s more than that,”…


George Byrne’s abstract compositions are deceivingly simple — but this L.A.-based Australian photographer combines an education in fine arts with an eye for the magic of composition to create an aesthetic all his own.

While George began showing his work just out of college, it wasn’t until he started taking advantage of the camera on his smartphone and discovered an outlet in Instagram that he was able to develop his own style. And when he relocated to Los Angeles in 2011, his appreciation for the urban landscape found itself with an entirely new playground to explore.

Using clean lines and…


Spanish photographer Alfredo Oliva doesn’t typically take photographs in Seville, the city where he lives. Instead, most of his images are captured on vacation, in places like Romania, Ecuador, and Iceland.

But one fortunate day, he brought his camera along with him on an afternoon walk in his hometown — just in case he saw something interesting. “I remember it was a beautiful spring day in Seville,” he says. “While I was walking the downtown, I saw a woman watching the street from the window of her hotel room.”

The scene caught his eye immediately, calling to mind some of…


The devil is in the details for Austin-based photographer Randal Ford. Having worked as a photographer for more than 10 years now, he’s well-versed in the art of collaborating with his subjects to achieve the best results. But with his primary subjects being animals, the language barrier can make communication a bit of a challenge. Randal’s unique ability to quickly pick up on an animal’s personality and showcase it in simple, timeless style has garnered him worldwide acclaim.

His photographs of animals go beyond the typical documentary-style captures — Randal’s portraits are “ conscious compositions and anthropomorphisms of the animals…


You might not immediately recognize photographer and social media consultant Dave Krugman, but you’ve almost certainly experienced his impact on Instagram.

With almost 300K followers on his own account, Dave is well-versed in the art of building relationships online — and he’s leveraged that skill into opportunities to work with some of New York City’s most widely-recognized cultural institutions. Through collaborations with Dave, the New York Public Library, the Metropolitan Museum, and the Intrepid Sea, Air & Space Museum have managed to establish their own presence online and connect with a younger, smartphone-dependent demographic.

But Dave is more than just…


A typical day in the life of internationally acclaimed professional travel photographer Elia Locardi could see him shooting in some of the world’s most remote, beautiful locations. Since Elia made the decision in 2009 to pursue his passion for photography full-time, he’s visited more than 65 countries, flown almost two million miles and worked with brands, countries and tourism agencies on nearly every continent.

With a strategic — and patient — approach to getting the best possible photo by waiting for the best possible conditions, Elia combines his technical skill with Photoshop mastery to create stunning images that blend together…

Jessi Gowan

[ writer | runner | photographer ]

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