I am joining WIRED



I picked up my first copy of WIRED in 1999. It was a couple years after I graduated from college, and I’d arrived in San Francisco, the epicenter of the future. I’d just landed a temp job at a marginal dot-com. My job was to answer the phones, which didn’t ring all that much, so I sat in the reception area, where WIRED was the only magazine on offer. Looking back on those stories now, I see many of the ideas and concepts that WIRED illustrated then are only more relevant today. Writer Chip Bayers suggested that Jeff Bezos could become “as important to 21st-century culture as Richard W. Sears, Macy’s Isidor Straus, and John Wanamaker were to the culture of the late 19th and early 20th centuries.” He was right. Composer Brian Eno, in writing about a technically advanced recording console, made a case for simplicity, writing, “The trouble begins with a design philosophy that equates ‘more options’ with ‘greater freedom.” This idea is even more relevant today.

That’s WIRED at its best. Even in 1999, when other magazines were lionizing companies that barely existed, WIRED was pushing beyond the hype to identify and understand the potential of the underlying technology and offer deep analysis and calculated bets about how it would shape the future. More often than not, WIRED has called the future correctly.

This is a legacy to which I hope to contribute! Today, I’m thrilled to share the news that I am joining WIRED as a senior writer covering the business of technology.

It’s hard to leave a journalistic organization as rich in quality and history as Fortune. It has always had a reputation as a collegial outfit — a place where my colleagues willingly shared sources and helped each other make ideas better. It shows in smart, analytical reporting like Roger Parloff’s recent feature on Theranos CEO Elizabeth Holmes. During my seven-year tenure, I was lucky enough to help lead one of the premier tech conferences, Fortune Brainstorm Tech. I was grilled on my reporting and pushed in my writing by exceptional editors, and I got to work with the most dogged writer in the biz, Carol Loomis (who retired this summer after spending 60 years writing for Fortune).

I will continue reading Fortune’s great work as I shift my focus to new challenges. At WIRED, I’ll be based in New York with frequent trips to San Francisco. I’ll write about many of the same people and companies I have long covered for Fortune, and I’ll be working with WIRED’s amazing and ambitious editorial team under the leadership of editor-in-chief Scott Dadich and executive editor Jason Tanz. (Have you seen what these guys have been up to? Just this week WIRED published the richest profile I’ve read of Edward Snowden.)

WIRED is for people who care deeply about the future as it applies to their every day lives. Its opportunity and its obligation is to continue to stay ahead of its readers, and to bring them a deep understanding about where the world is moving and how technology gives it direction. Our children will live well past 100. The jobs we train them for now will not exist. The cities they live in will have new organizing principles, and the transportation systems that propel them from one place to another will be fully reconstituted.

I can’t wait to help bring you the stories about how it will happen!