Twitter Gets a Handle on DiCaprio
From vaping at the Screen Actors Guild awards to a rumoured relationship with Rihanna, Leonardo Dicaprio is no stranger to publicity. The speculation over his first, yet long overdue, Oscar has been the talking point among many since the release of ‘The Revenant’ in January.
Leo has previously been nominated for 4 Academy Awards for Best Performance by an Actor in a Leading Role for his parts in ‘What’s Eating Gilbert Grape’ (1993), ‘The Aviator’ (2004), ‘Blood Diamond’ (2006), ‘The Wolf of Wall Street’ (2013) but has been pipped to the post every time. In response, the internet has been quick to either jump to his defence in indignation, or else post funny memes about his failure.
The will-he, won’t-he discussion in the media following his nomination for Best Actor in ‘The Revenant’ has led a leading mobile retailer to put its ear to the ground to find out the opinions of the general public. They’ve used a Twitter scrape to filter out selected search terms and find out how many people think he will finally win an Academy Award, whether he shouldn’t or how many people simply just don’t care.
The Smartphone Company are aware that many will be following the 88th Academy Awards with their mobile in hand, keeping an eye of social media platforms like Twitter to get real-time gossip and commentary.
With Leo’s online buzz consolidated, the ‘Leo’s Oscar’ campaign allows those interacting online about the Oscars to see opinions of the actor in one place. As well as being a great interaction tool, it also allows media publications to easily make a call on what the thoughts of the masses are.
Simon Weedon, Director of Online Marketing at The Smartphone Company said, “According to a report by Accenture, 87% of consumers use more than one device at a time. The process of ‘second screening’ is becoming more and more common and smartphones are predominately what people are using to do it.
“Our interest in Leonardo Dicaprio’s success or failure in the Oscars couples our interest in popular culture and mobile phone technology. With more people using their phones as a primary access to media and news, as well as a way to watch television services like Netflix, we believe our ‘Leo’s Oscar’ campaign fits the need for consolidated information in an opinion heavy internet sphere.”