Jess Peterson#8: The best way to see the American West: AmtrakAmtrak’s long-distance service west of Chicago is one of the best ways to see the country. Here’s what you need to know to plan a great…Jul 10Jul 10
Jess Peterson#7: What can we learn from Viking Cruises?Six lessons from Viking’s rapid ascent to their position as the largest high-end cruise brandJul 1Jul 1
Jess Peterson#6: A redemption narrative: the history of Viking CruisesHow Viking became the largest and fastest-growing premium cruise brandJun 28Jun 28
Jess Peterson#5: Travel LinksAn old-school link roundup with my favorite things from around the internetJun 26Jun 26
Jess Peterson#4: Premium vs Luxury Strategies in TravelWhat does luxury travel mean? And does it matter? Hint: it’s more important to the people managing the brand than to customers.Jun 19Jun 19
Jess Peterson#3: The business of icebreaker cruisesPonant’s Commandant Charcot is the world’s only icebreaker cruise ship, but icebreakers are extremely expensive. How does Ponant position…Jun 15Jun 15
Jess Peterson#2: Svalbard!How to visit the northernmost town in the world and a few highlights from my tripAug 18, 2023Aug 18, 2023
Jess Peterson#1: Travel Companies need to evolve their thinking around Customer ExperienceCustomers’ digital lives have changed their expectations. How should travel companies adapt?Jun 28, 2023Jun 28, 2023
Jess PetersonThe 10 kinds of nationality in the cruise industryNationality is a confusing concept in the cruise industry. With overlapping legal jurisdictions and cultures, casual observers often…Jul 29, 20161Jul 29, 20161
