
Nobody would demand that all books should be paperbacks. But I have the impression that a lot of people regard web pages as “paperbacks” — cheap, pragmatic information machines. This position ignores the fact that the web is an enormous cultural space and that even the most minimal and practical web site is an artefact.
…d on the fly by piecing together various media types like images, headlines, body text, and videos. Templates are not designs. Rather, they are rules for combining related data types. Beyond the template, these platforms typically offer users no way to influence a page’s visual appearance. What you see is what you poured into the template.