JessslaterWhy there’s room for both quant and qual approaches in mass media researchBoth quantitative and qualitative research approaches have played crucial roles in discovering valuable knowledge in the mass media field.Nov 10, 2021Nov 10, 2021
JessslaterWhat McLuhan’s Technological Determinism got right — and what it didn'tIt’s the early 1960’s. Media theory as we knew it either fell into one of two paradigms: the effects view from the traditional social…Oct 21, 2021Oct 21, 2021
JessslaterHow the elaboration likelihood model can persuade an audienceWhat does it take for someone to change your mind?Sep 24, 2021Sep 24, 2021
JessslaterTo influence or to be influenced: how the two-step flow theory affects your news consumptionNews flash: The mass media isn’t the only one spreading information and sparking opinions. And according to the two-step flow theory…Sep 10, 2021Sep 10, 2021
JessslaterThe 1920’s magic bullet theory: still relevant or way outdated?No, we are not talking about the mini blender — although hopefully those never go out of style. We’re talking about the early…Aug 28, 2021Aug 28, 2021