Central to the branding process is personification of a brand, but we have to be aware that the…
Simon Gornick
21

I agree Simon. However I think larger brands can still have a distinct tone without attitude. For example — what is their tone when it comes to inspiration, humour, responses to harrassment or error handling. Target audiences also have an impact on how personable a brand will become. But then again — we’re all human.

Show your support

Clapping shows how much you appreciated Jess Thoms’s story.