…customers once a week, every two-weeks, or monthly with guided, but very open-ended, conversations. We usually asked customers to show and tell us how they used the product, what was working well for them, and what challenges they were facing. They controlled the conversation. They decided what they wanted to talk about. Not us. Not the team. Not our stakeholders. This is user-centered research.
…all to have their own user experience researcher, so these tasks might fall on the CEO or designer. The user experience researcher’s role, above all, is to act as the voice of the user — advising the design, checking impact with data, and helping your user achieve their goals.