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Jessy Kelley
Jessy Kelley

Jessy Kelley

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From Product People, Mind the Gap! by Samuel Hulick

Counting on your *users* to care more about your product than *you* do results in the erosion of both.

From Dear news media: Create news for people who have never read a newspaper by James Tyner

But it’s 2017 now. Who said we couldn’t have multiple versions of the same story? From as short as a 12-word tweet, to a 200-word brief, to an 800-word explainer, to a 2,000-word feature? Let the user consume your content on their terms.