7-Step App Store Optimization Guide for More App Downloads
Developing a fantastic app isn’t enough. You must also perform app store optimization for specific app stores to reach the maximum possible audience.
Mobile app stores such as Google Play Store and the Apple App Store each have millions of applications. Such volumes make it difficult for existing and new apps to be found or discovered by mobile phone users.
This is when App Store Optimization (ASO) comes into play. It aids app publishers and developers in better promoting their mobile apps. An expert play store developer’s ASO activities guarantee that the app is ranked and that it corresponds to the user’s search intent.
So, what exactly is ASO, how does app store optimization work, and how can you succeed at ASO? In this complete guide, you’ll discover solutions to all your questions. Let’s get going.
Steps for App Store Optimization
1. Conduct User-Oriented Keyword Research
Keywords are the most important component of marketing and app store optimization since they are connected. As a result, conducting extensive research on your target market, consumers, and rivals is the first of several mobile app store processes.
Learn their wants, needs, and the language they use while searching for a solution that your app offers. Knowing your target market through and out can assist you in winning the ASO game.
The purpose here is to create a list of keywords that you can use to describe your app in the app store listing with the help of an expert play store developer. Though it is not a challenging job, it does demand your attention, time, and some handy tools. You can get the ideal keywords in the following ways.
· To get fresh variations and different phrases connected to the same, choose a keyword that you already know matches your app in the mobile app store. This is accomplished by autofill, just as the App Store’s features.
· In the user reviews of your competitors’ apps, you can also find some beneficial phrases for app store optimization. It will teach you how to describe your app in words that your users will understand.
· ASO, like SEO, provides tools that can assist you in enhancing your app store presence. These tools assist you in locating suitable app store keywords from all manual channels and centralizing them in one location for analysis and selection.
2. Good Keyword Use
After you’ve done all the job in finding the best keywords to employ, the next step in our app store optimization is to sprinkle them strategically throughout the app listing. While Google Play does not have a distinct space for app store keywords, Apple mobile app store allows you to enter up to 100 characters to target the primary keywords.
Having said that, the app description in the Google Play Store is searchable. You may include your most crucial keywords in the app’s description to make it more exact with an expert play store developer.
3. Choose the Best App Name
This is the first and most crucial aspect of your mobile app or game that your users will recall. So, make certain that you ace its development for app store optimization with the proper calculations.
Overall, the title of your app should be:
· Simple to remember
· Descriptive in the mobile app store
· Include one or two keywords
· Apple App Store requires no more than 25 characters
· Google Play Store requires no more than 45 characters
4. Produce Correct App Descriptions
The app description, which comes after the title, is an important aspect of an app’s metadata since it helps users find information about your app’s features and functions. As a result, your app’s description should:
· Be informative and simple to comprehend
· Include your main keywords for app store optimization
· Mention what it solves and how it solves it
In summary, your app’s description is your opportunity to express your app concept into words, and you must do it with care. Furthermore, the criteria and procedures for creating app descriptions differ between the Google Play Store and the Apple App Store. Although with an expert play store developer, it wouldn’t be a hassle.
5. Enhance Your App’s Icon
For desired app rankings and downloads, prioritize image-based app store optimization.
· You should not squeeze your company’s logo or name into an app’s icon, especially if it is a long name. It has a negative influence on app users and is not visually appealing or suitable for mobile app stores.
· Your app’s picture size and quality should be optimal, and the app’s icon should also reflect the app’s primary idea.
· The ultimate purpose of creating an appealing icon with a pro play store developer is to strengthen your brand’s identity. If your design lacks durability and you change the app’s symbol too frequently, you will lose consistency.
6. Include Videos and Screenshots
Adding interesting images to your app might help it stand out in crowded app markets. So why waste any opportunity for such an app store optimization tactic?
In terms of your icon, images of the app and a sample video in the mobile app stores might help you attract consumers, which will affect the number of downloads. These images will assist consumers in predicting the experience and functionality of your app.
7. Encourage Positive Ratings and Reviews
Though you may not have complete control over your app’s ranking and reviews, you must do all possible to enhance it.
Third-party app store optimization elements such as ratings, downloads, and reviews of your app play an important role in enhancing your app store position and overall brand image. Your app should have positive, honest, and well-written reviews in the mobile app store that describe why your app is beneficial and how it improves the lives of its users.
However, be certain that all these reviews are genuine and come from users who have used your app.
App Store Optimization: Final Say
As we come to a close, make sure you follow all these app store optimization tactics to make your app a stellar hit in the mobile app stores and especially among your users. Also, make sure you create your app with a seasoned play store developer’s support.