Product Information Management (PIM) Software: A Complete Guide
Product information management is possible for small-scale internet commerce enterprises with low inventory. However, when a company expands, its data sets expand, as does the difficulty of handling the information. With little control over growing databases, product information became compartmentalized and fragmented. As a result, storing product data, pictures, descriptions, and supplier information becomes problematic, delaying workflows and negatively hurting the user experience.
eCommerce organizations employ cloud-based product information management (PIM) software to centrally store and manage A-Z product information.
We’ll talk about product information management, how PIM software helps eCommerce firms, and the finest PIM software on the market.
Product Information Management — Definition
Product information management is the process of collecting and organizing product information across several systems and media. The goal is to consolidate all product-related data so that you can give accurate and up-to-date product information to numerous stakeholders.
Companies utilize product information management (PIM) software to gather, sort, and manage product information. Product descriptions, features, specs, photos, videos, price, availability, and other pertinent data are all part of the production information. PIM (product information management) software
Product Information Management (PIM) Benefits
1. Automatic Updates, Less Work
Information automatically syncs across all sales channels in an eCommerce product information management system. It implies that upgrading product information will update the whole catalog, eliminating the load of manually updating and managing product information. The system also allows for advance scheduling of updates, making it easier to change/update information.
2. Maintains Data Quality
A product information management system will assist in automating data collecting from many sources into a single master data management sheet. Furthermore, it will aid in the execution of a system-wide examination to discover and delete data duplications and errors.
3. Better Management Through a Single Source
A product information management system aids in the collection and administration of information in a single, centralized location. This implies that the team may refer to and access the same source anytime they want information or want to re-share the data with a sales channel.
4. Enhances the Customer Experience
A product information management system ensures data quality and integrity. Duplications are deleted, data is comprehensive, classifications are appropriate, and information is often updated (automatically synchronized across channels). The ideal information representation promotes a joyful and satisfying client experience.
5. Supports Personalization
A PIM system keeps a consistent, quality-focused product information repository. This enables the recommendation engine to choose the appropriate and matching product qualities and present useful suggestions, assisting you in growing your bottom line.
5. Easy Integrations
A product information management system guarantees that product information is automatically exchanged across ERPs, inventory management systems, warehouse management systems, and customer relationship management systems. This simple connection enables constant communication across systems via APIs, increasing the efficiency of each eCommerce technology stack.
6. Shorten Product Time to Market
A product information management system keeps product data up to current at all times. When you make a modification to an existing data source, it automatically syncs the changes to the datasheets. Automating updates guarantees that product information is up to date and that the product is ready for sale.
7. Enhance SEO Optimizations
A product information management system neatly categorizes items based on feature sets, eliminates duplicates, keeps a section for updating Meta descriptions and product titles, and guarantees there are no content gaps across the product page. This, in turn, aids in the planning and implementation of an SEO strategy centered on products, which aids in the improvement of Google ranks.
Best eCommerce PIM Software
1. Akeneo
Akeneo is open-source PIM software for large businesses with changing business requirements. It is extremely scalable and flexible, allowing users to concentrate and manage product information across numerous channels effectively.
2. Pimcore
Pimcore is a well-known open-source PIM software that places a heavy emphasis on data protection. It integrates with various e-commerce systems and has robust tools for managing product data, digital assets, and e-commerce content.
Pimcore is best suited for big organizations with complicated requirements, however it may not be suitable for a small firm seeking an out-of-the-box solution.
3. inRiver
inRiver PIM is cloud-based PIM software developed with enterprise manufacturers in mind. It has an easy-to-use interface and strong data management capabilities such as data validation, workflow management, and data mapping, making it a great choice for large enterprises with extensive product offers.
4. Commerce tools
Commercetools does not provide an independent PIM solution. However, it offers a variety of product data management functions that may be used in conjunction with other PIM applications.
5. Plytix
Plytix is cloud-based product information management (PIM) software for organizations of all sizes. This tool’s main feature is its user-friendly design and appealing capabilities, which enable customers to successfully concentrate product information, automate data processes, and make product knowledge easily available across several channels.
6. Salsify
Salsify includes several functions such as PIM, PXM, DAM, and so on. According to clients, Salsify has a complicated user interface. It can assist organizations in managing their product information across several sales channels. The PIM is intended specifically for manufacturers. Salsify offers a variety of options for managing product information.
7. Informatica MDM
Informatica MDM (Master Data Management) is a data management platform that assists businesses in managing their master data, which comprises key business information such as customer, product, and supplier information. Informatica MDM includes a number of capabilities for master data management.
Wrapping Up
PIM software is an ideal alternative for digital commerce organizations looking to invest in new technologies that will assist them in reducing data management stress, providing proper ecommerce solutions, and improving customer experience. So make sure you choose the right one with the help of the best software development company out there.