AWARD — Banana Boat Brief
The brief required a design for Banana Boat’s SPF 50+ sunscreen. It is to be advertised as a poster/outdoor billboard. The ad needed to appeal to “outdoorsy” people and encourage them to spend more time in the sun.
- I chose surfing as the subject as it is a love of a large portion of Australia’s demographic. Surfing being a water based sport also conveys that the sunscreen is water resistant.
- “40 Seconds to apply / 4 hours of fun” was used to highlight a feature of the product and show the simplistic application process. It is also displayed in a splatter of sunscreen to show the product itself.
- “After a long day of surfing…the only thing that should be cooked is the steaks”. It is a pun for being sun safe — not being cooked in the sun.